HOBA launches 12 & 24-month certification plans to help firms deliver real AI-enabled transformation

LONDON - Oct. 23, 2025 - PRLog -- HOBA Tech today announced the launch of new 12-month and 24-month certification plans for its HOBA Certification program. The plans are designed to support teams and transformation leaders who want practical, sustained coaching to realise measurable business outcomes from digital and AI initiatives.

"Too many AI projects confuse technology with transformation," said Heath Gascoigne, founder of HOBA. "Our new plans prioritise the method first — giving practitioners time, community and coaching so AI becomes an enabler, not a distraction."

Key features:

• Twice-weekly live Q&A sessions with senior HOBA coaches
• Full HOBA templates and editable blueprints
• Verifiable digital certificate and badge on completion
• 30-day HOBA Pro AI trial

Backed by the Scrum Alliance USA, successful participants are eligible to earn Agile education units (SEUs), providing industry-recognised proof of their skills in agile business transformation. The HOBA Certification builds on The Business Transformation Playbook and the proven HOBA Agile Transformation Framework — a methodology trusted by UK government programmes, FTSE 100 organisations and hundreds of enterprise teams worldwide.

The new 12- and 24-month plans are designed for leaders who want sustained coaching and real-world application time. Each plan combines twice-weekly live Q&A coaching, hands-on editable templates and blueprints, verifiable digital certificates and badges on completion, plus a 30-day HOBA Pro AI trial so teams can start automating transformation workflows immediately. The extended-access plans give your team the runway and the community required to turn AI projects from experiments into measurable business outcomes.

"Our new extended plans give teams the time, tools and verified certification they need to make AI an enabler — not a distraction. We've seen this work in large programmes, including with healthcare partners such as Cigna, where method and governance turned capability into measurable outcomes."
— Heath Gascoigne, Founder & CEO, HOBA Tech

To celebrate the launch, HOBA is opening 50 limited seats at 50% off for a short period. Visit the course page to review plan details and secure your seat:
https://hoba.tech/hoba-business-transformation-architect-certification/

About HOBA Tech
HOBA Tech empowers organisations to deliver transformation that actually works. Our HOBA Agile Business Transformation Framework — taught through the HOBA Certification — combines a practical, repeatable method with professional software (HOBA Pro) so teams can design, automate and measure end-to-end transformation workflows. Trusted by public sector programmes and FTSE 100 companies, and adopted by thousands of practitioners around the world, HOBA helps teams reduce risk, accelerate benefit delivery and build capability that lasts.

Media contact
HOBA Tech
inquiries@hoba.tech
Website: https://hoba.tech/