Digital Product Passport: When Products Find Their Voice

MÜNSTER, Germany - Oct. 15, 2025 - PRLog -- It begins with a quiet question, somewhere between lecture hall and lab:
"How does a product speak when it suddenly has something to say?"

For decades, brands have done the talking. They advertised, promised, confessed.
"We care." "For a better future." It sounded good. It changed little.

Now it's the products' turn. Soon, hardly any product in Europe will reach the market without a Digital Product Passport (DPP) — a system documenting origin, materials, CO₂ footprint, repairability, and circular potential. What sounds bureaucratic marks the start of a cultural shift.

When every object gains a data soul, when information becomes part of the material, communication no longer ends at the packaging — it begins there.

This idea drives the collaboration between Münster University of Applied Sciences and Narravero, pioneers exploring the DPP's communicative potential. While others wrestle with regulation, Narravero bridges technology and meaning, shaping how products connect.

The challenge is no longer collecting information, but designing it — making it understandable, relatable, and actionable.

Data as Dialogue

"A Digital Product Passport is not a data graveyard," says Dr. Inga Ellen Kastens, Chief Communication Officer at Narravero, "but an invitation to dialogue."

After eleven years teaching in Germany, Austria, and Switzerland how brands communicate, Kastens now explores how products build relationships — between humans, brands, and AI.

Design Meets Responsibility
At the invitation of Prof. Dr. Daniel Braun, students from various design disciplines joined forces to explore this new language.

They discuss interfaces, typography, emotion. Material aesthetics and digital intelligence. How data can spark desire. How a refill becomes a gesture, not an instruction. How jeans continue their story, or a serum engages its user instead of feeling empty.

"We want to discover what happens when design takes responsibility," says Braun. "When it doesn't just beautify, but creates connections — between people, brands, and systems."

Kastens adds: "Students should see the DPP not as a form but as a stage — an interactive impulse creating value for companies, brands, and the circular economy."

Aesthetics Over Morality
At Münster University of Applied Sciences, prototypes emerge that turn data into experience, retelling perhaps the most pressing story of our time: sustainability.

Because if something is to endure, it must be felt — the aesthetic translation of responsibility.

Systems that don't just function but resonate. A generation that knows change comes not from appeals but from relatability.

Sustainability stops being moral — and starts becoming relevant.

More information: https://www.narravero.com/en