Digital Product Passport as a Key Growth Driver for the Beauty Industry

MÜNSTER, Germany - Oct. 7, 2025 - PRLog -- The VKE Cosmetics Association, in collaboration with Narravero, one of the leading providers of Digital Product Passports (DPPs), has published the white paper "Let's Tap – Let Your Product Speak." The publication demonstrates that the DPP is more than just a regulatory tool—it's a strategic marketing and growth lever.

From Compliance to Business Opportunity
Previously viewed as a mandatory EU requirement, the DPP is now revealed as a direct communication channel between beauty brands and consumers—right at the point of purchase and product use. As a "Product Experience Channel," it enables brands to deliver information, services, and storytelling, boosting sales, differentiation, and customer loyalty.

Why It Matters for the Beauty Industry
The cosmetics sector is already impacted by cross-cutting regulations on chemicals, packaging, and recycling, while consumer demands for transparency on ingredients, claims, and sustainability continue to rise. A reliable, EU-compliant data channel is becoming a competitive advantage. Brands that adopt the DPP early gain customer proximity, data sovereignty, and a head start in tomorrow's digital ecosystem.

A Strategic Driver for Growth
"Under the motto #ConnectBeautyToGrow, we aim to unlock new growth opportunities for the beauty industry," says Andreas Fuhlisch, Managing Director of VKE. "Together with Narravero, we show how the DPP can be used as a strategic channel to sustainably increase Customer Lifetime Value. In the future cosmetics market, success won't just depend on sales—it will hinge on shareable, personalized experiences. Here, the DPP becomes the key to deeper customer engagement."

"For us, the DPP is not just a regulatory abstract—it's a tool that reconnects brands, retailers, and consumers in new ways," emphasizes Thomas Rödding, CEO of Narravero. "While EU working groups refine the framework, we must shift perspective: From obligation to opportunity, from data carrier to relationship channel. The beauty industry has a chance to lead, proving that the future isn't just written in Brussels—it's shaped where products meet people."

The white paper provides concrete KPIs and real-world examples of the DPP in action and is now available for download at https://www.narravero.com/en/whitepaper/lets-tap-let-your-products-talk.