Memory Vault Launches Route 66 Centennial Campaign to Support Preservation Projects

ANAHEIM, Calif. - Oct. 14, 2025 - PRLog -- Brad von Sprecken, an award-winning fundraiser who helped raise over $5 million for national nonprofits, is turning his attention to a new mission — preserving and revitalizing Route 66 in celebration of its 100-year anniversary in 2026.

Known for his creative, product-based approach to fundraising, von Sprecken will launch a transparent, community campaign supporting verified Route 66 preservation efforts and projects across all eight states of the Mother Road.

"I've seen how fundraising that gives people something meaningful in return drives the most impact," von Sprecken said. "When donors feel connected to a cause through something tangible, it inspires long-term support."

About Memory Vault
Drawing from his decades of experience, von Sprecken developed Memory Vault, a first-of-its-kind platform that pairs collectible keepsakes (like ornaments and power banks) with curated digital content. Each USB-C piece can be preloaded with Route 66 stories, photos, and media — while leaving space for travelers to add their own, preserving both the highway's history and their journey.

This unique approach blends transparency with creativity — a proven model von Sprecken used to raise funds faster and more effectively than traditional donation drives.

A Proven Record of Impact
Von Sprecken's campaigns have generated millions for charitable causes, including the national "Band of Hope" wristband program that raised $3 million for the National Multiple Sclerosis Society (NMSS). His Bike MS team, Lloyd's Lagers, raised $1 million in a decade, and his family's efforts earned recognition from the Anaheim Ducks for community impact.

A Legacy of Inspiration
Brad's late father, Lloyd von Sprecken, was featured on CBS Los Angeles as "an inspirational leader in the fight against multiple sclerosis." Despite living with MS, Lloyd became the face of their movement — riding tandem bikes in 100-mile events and inspiring thousands nationwide.
Watch the CBS feature: https://youtu.be/KWFTY9GtwU8



"My dad taught me what it means to fight for something bigger than yourself," Brad said. "That same heart and creativity can now help save Route 66."

Preserving the Mother Road
Growing up near Route 66 in Southern California, von Sprecken's love for the highway runs deep. He plans to one day take his RV across the full 2,400-mile route in 66 days to honor its legacy.

The first Memory Vault fundraiser launches this fall, featuring limited-edition collectible products — including USB ornaments and power banks preloaded with Route 66 history and media. At least 20% of each sale will directly support verified Route 66 projects, ensuring every purchase helps preserve America's most iconic highway.