Sérgio Conceição signed in as new Al Ittihad manager

IKEJA, Nigeria - Oct. 8, 2025 - PRLog -- Sérgio Paulo Marceneiro da Conceição has officially been appointed as the new manager of Saudi Pro League giants Al Ittihad. The Portuguese coach has signed a contract running until June 2027, marking a major step in the club's bid to reassert domestic and continental dominance.

Conceição succeeds Laurent Blanc, who was relieved of his duties at the end of September following a 2–0 defeat to rivals Al Nassr among other underwhelming performances. His task will be to stabilize a team currently positioned third in the Saudi Pro League, and to deliver both consistency and silverware.

Joining Conceição is a technical staff drawn largely from his previous working circle: assistants João Costa, Siramana Dembélé, and Fábio Moura; goalkeeping coaches Diamantino Figueiredo and Vedran Runje; alongside performance analyst Eduardo Oliveira.

Conceição arrives with a strong reputation from his time at FC Porto—where he won multiple league titles and built a reputation for tactical discipline and a fiery, demanding style—and a shorter stint at AC Milan. His arrival signals Al Ittihad's ambition to compete not just at the top domestically, but deeper in continental competitions.

Much will rest on how quickly he can instil his philosophy in a star-studded squad that includes Karim Benzema and N'Golo Kanté. As Al Ittihad prepare to return to action following the international break, fans will be keen to see whether Conceição can deliver the consistency the club has sought since last season.

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