ValueCoders Launches Strategic Channel Partner (SCP) Program to For IT and Consulting Firms

NOIDA, India - Oct. 8, 2025 - PRLog -- ValueCoders, a leading provider of IT staff augmentation and software development services, has announced the launch of its Strategic Channel Partner (SCP) Program. The initiative aims to help consulting firms & technology partners expand their service capabilities through ValueCoders' team of 650+ experienced software engineers.

The SCP Program complements ValueCoders' existing direct sales model by creating a new partnership channel. Instead of pursuing one client at a time, the company now collaborates with organizations that already maintain strong client relationships, such as Big Four consulting firms, Salesforce/ServiceNow/AWS partners, software development agencies, and CPA or advisory firms adding IT services.

Through this partnership model, businesses can leverage ValueCoders' engineering teams as a trusted delivery arm to meet growing project demands while reducing operational costs. The program offers dedicated offshore development pods, white-label support, bench coverage, and rapid scalability under clearly defined non-poach and confidentiality agreements.

"Our new SCP model represents a strategic shift toward partnership-driven growth," said Parvesh Aggarwal, CEO at ValueCoders. "It allows firms worldwide to focus on their clients while we ensure reliable delivery, flexibility, and long-term value creation."

To qualify as an SCP partner, companies must employ 50 or more professionals and demonstrate at least $120K in annual partnership potential. They must sign standard partner agreements, maintain white-label or CV-only projects below 15% of engagement, and convert these to dedicated pods within 45 Days. Direct competitors in outsourcing may engage solely for bench absorption purposes.

The SCP initiative strengthens ValueCoders' position as a global staff augmentation leader, aligning both Direct and SCP sales tracks for improved collaboration and sustained business growth.

"Partnerships are the future of scalability," said Sanjiv Kumar Sethi, Vice President, Business Development at ValueCoders. "With the SCP Program, we are creating a framework where our partners can expand faster, serve clients better, and achieve mutual success."

About ValueCoders:
Founded in 2004, ValueCoders delivers custom software development, IT staff augmentation, AI/ML, and digital transformation solutions to global enterprises.

For Contact Visit: https://www.valuecoders.com/contact
To Visit Services Click Here: https://www.valuecoders.com/it-staff-augmentation-services
Phone Number: +91 8882108080
Email Address: sales@valuecoders.com