Italy Tourism 2025: End-of-Season Insights on Venice, Rome, and Emerging Destinations

Tourism in Italy 2025: Why Venice Struggled, Rome Boomed, Secondary Destinations Are on the Rise and Americans stayed at home — Insights from KissFromItaly
 
BOSTON - Oct. 6, 2025 - PRLog -- Italy's 2025 tourist season saw contrasting results. While Venice, Florence, and the Amalfi Coast slowed, Rome thrived thanks to Jubilee pilgrims, and lesser-known regions attracted growing interest, according to Andrea Barsotti, founder of boutique tour operator KissFromItaly.

"Now that September travel numbers are in, the trends are even clearer," said Barsotti. "Secondary destinations like Puglia, Le Marche, and Sardinia continue to rise, offering travelers authenticity, space, and value. Early 2026 bookings already reflect this shift."

A major factor in the slowdown was the decline in U.S. visitors. Barsotti explained:

"Fewer Americans traveled to Italy this year due to political uncertainty, a weaker U.S. dollar, and concerns about reception abroad. Many chose to stay closer to home or postpone trips, impacting hotels and tours, especially in destinations reliant on U.S. tourists."

Venice also introduced a day-tripper tax in 2025, part of a long-term plan to manage overtourism and protect infrastructure.

Despite these challenges, preliminary signs from late September and early October indicate a slight rebound in major cities. "While demand remains below expectations, travelers are returning, which is encouraging for operators and a positive signal heading into the final months of 2025," Barsotti said.

For travelers, this means opportunity: visiting Italy in late 2025 or early 2026 offers fewer crowds in iconic cities and new discoveries in emerging regions - https://www.kissfromitaly.com

Contact
Francesca Bersani
Press Contact, KissFromItaly
***@kissfromitaly.com
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