Generative Engine Optimization (GEO) Market Size to Reach USD 6,067.7 Million in 2032

KOLKATA, India - Oct. 4, 2025 - PRLog -- Growing demand for zero-click or low-click experiences among users is a major driver for the revenue growth of Generative Engine Optimization (GEO) market. AI search engines and generative AI platforms increasingly deliver summarized, conversational responses, compelling businesses to optimize their content for visibility within these answer-rich interfaces rather than traditional search listings.

In March 2005, for instance, Google introduced an experimental mode, known as "AI Mode," which replaces the traditional "blue link" search results with an AI-generated summary for some users. This model reduces the need for clicks and potentially centralizes the delivery of answers. This is directly relevant to factors that increase the sales of GEO services.

However, high dependence on external platforms such as Google, Microsoft, and other generative AI search providers is restraining revenue growth of the Generative Engine Optimization (GEO) market. These platforms control the algorithms, ranking criteria, and visibility rules, service providers and businesses must continually adapt to changes they cannot influence.

Segments Market Overview and Growth Insights:
Based on offering, the Generative Engine Optimization (GEO) market is segmented into structural optimization, language optimization, authority signaling, synthetic indexing, and others.

The structural optimization segment held the largest share in 2024, driven by rising demand for AI-friendly website architectures that improve content discoverability and data extraction. In March 2025, Semrush, a leading online visibility management SaaS company, launched its AI Toolkit to help businesses evaluate their visibility on AI-driven search platforms such as ChatGPT, Gemini, and Perplexity and translate those insights into practical strategies.

Regional Market Overview And Growth Insights:
North America held the largest revenue share in the market in 2024, driven by the rapid uptake of generative AI technologies across enterprises and consumer-facing platforms, particularly in the U.S. and Canada.

In April 2025, OpenAI began integrating tailored store and product recommendations directly into relevant ChatGPT conversations, including links and built-in price comparisons. This development motivates businesses to adopt GEO strategies to improve discoverability, thereby contributing to revenue growth of the market.

Competitive Landscape and Key Competitors
List of major players included in the market report are:  Semrush, Profound, Otterly.ai, Similarweb, BrandLight, Peec AI, AthenaHQ, Brandrank.Ai, TripleDart, Omnius, iPullRank, First Page Sage, Omniscient Digital, Spinta Digital, Intero Digital, OrangeMantra, Mainstreethost, and Asva AI.

Major Strategic Developments By Leading Competitors
Zeta Global: On 17 September 2025, Zeta Global, the AI Marketing Cloud company, unveiled its Generative Engine Optimization (GEO) solution. It is a new feature within the Zeta Marketing Platform (ZMP).

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