AI Search Engine Market Size to Reach USD 51.48 Billion in 2032

KOLKATA, India - Sept. 20, 2025 - PRLog -- Exponential growth of digital content is a major driver of revenue growth in the AI Search Engine market. The rapid increase in online articles, videos, images, social media content, and enterprise data makes it difficult for traditional search methods to deliver accurate and relevant results.

To remain visible and credible in AI-driven search results, companies and content creators need to embrace "Generative Engine Optimization" (GEO), which emphasizes producing fact-based content in diverse formats and redefining how success is evaluated. In July 2024, OpenAI launched SearchGPT, its much-anticipated AI-powered search engine designed to provide real-time access to online information. The platform delivers up-to-date web content with links to reliable sources and enables users to ask follow-up questions for more detailed insights.

However, data privacy and compliance challenges are significantly restraining the revenue growth of the market by creating barriers to data access and usage. AI-powered search engines rely heavily on vast amounts of user data to deliver personalized, accurate, and context-aware results.

Segments Market Overview and Growth Insights:
Based on technology, the AI search engine market is segmented into Natural Language Processing (NLP), Machine Learning (ML), generative AI, computer vision, semantic search & vector embeddings, Retrieval-Augmented Generation (RAG) and others.

The generative AI segment is expected to experience rapid revenue growth over the forecast period due to its ability to deliver interactive, conversational, and highly personalized search experiences. In May 2025, Google unveiled its AI Mode for search, built on the Gemini large language model, which offers chat-like conversational answers instead of traditional link lists.

Regional Market Overview And Growth Insights:
North America held the largest revenue share in the market in 2024, due to the high levels of technological adoption, a well-established digital ecosystem, and significant investments in artificial intelligence from major players such as Google, Microsoft, Amazon, and OpenAI. In April 2025, Amazon introduced Nova Act, a new AI model designed to handle browser-based tasks, including online shopping, web searches, and on-screen queries.

Competitive Landscape and Key Competitors
List of major players included in the market report are Microsoft Corporation, Google, OpenAI, Perplexity AI, Amazon Web Services (AWS), You.com, Claude AI, Baidu, Yandex, Exa AI, Phind, Andi Search, Komo.ai, Algolia, Lucidworks, and Coveo

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