i-Genie Secures $7.5M to Disrupt Consumer Insights with Agentic Intelligence, Led by Unilever EVP

By: i-Genie.ai
 
ROSWELL, Ga. - Sept. 30, 2025 - PRLog -- i-Genie (https://i-genie.ai), the fast-scaling AI-powered consumer insights platform founded by former Unilever EVP Stan Sthanunathan, and Paul van Gendt, who ran the People Data Center at Unilever, has raised $7.5 million in Series A funding. The round was led by Mudita Ventures and Silicon Road Ventures, with participation from notable retail and marketing tech investors Deborah Weinswig, Todd E. Benson and Vine Stone Ventures.

Known for redefining how global brands understand their customers, the startup is rapidly emerging as a force in the insights space. i-Genie has more than doubled its revenues in the last six months and expanded to over 40 people globally.

"i-Genie is democratizing access to actionable insights across our organization in 30 countries. It has enabled our Category and Customer Teams to go beyond "following" trending consumer pulse into LEADING insight generation  by delivering  complex analysis in a simple, streamlined and powerful platform immediately" said Analia De la Fuente, Global Chief Insights and Analytics Officer at Bayer. "This level of speed and precision transforms how we innovate and compete globally."

The company delivers insights across 25+ countries, supports 20+ languages with native NLP, and powers decision-making for the world's most sophisticated multinational brands, including Kenvue, Unilever, Bayer, Coca-Cola, Danone, and Clorox.

i-Genie has recruited proven leaders to its executive team: Trevor Sumner has joined as CEO bringing with him deep expertise in marketing tech, AI and SaaS scaling, accelerating i-Genie's mission to replace outdated survey-based research with always-on, AI-driven insights.

"Using agentic AI and always-on intelligence, i-Genie unleashes access to insights for executives at a global scale and makes every business decision smarter," said Trevor Sumner, CEO of i-Genie."With this funding and our expanded leadership team, we're building the most democratized, agentic insights platform in the industry."

Driving this disruption is Presto (https://i-genie.ai/consumer-insights-ai-agentic-chatbot/), i-Genie's agentic insights layer, which delivers instant, data-backed consumer insights by allowing users to ask complex, natural-language questions and receive real-time answers across markets, categories, and integrated customer datasets through agent-to-agent architectures.

Stan Sthanunathan, Co-Founder of i-Genie, emphasized the seismic shift underway and his future vision for a category in disruption:

"Consumer insights are at a moment of massive disruption. Surveys have dominated for decades, but they are too slow, too biased, and too narrow. AI and NLP allow us to capture signals in real time and at scale. With Trevor at the helm, I am more excited than ever to see i-Genie lead this transformation, and I remain deeply engaged as we reshape the category together."

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Source:i-Genie.ai
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Tags:Market Research
Industry:Marketing
Location:Roswell - Georgia - United States
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