Aura Insure Doubles Down on AI Health Agent as Demand for Self-Service ACA Enrollment Grows

DALLAS - Aug. 13, 2025 - PRLog -- As more Americans look for affordable health insurance without long wait times or confusing paperwork, Aura Insure is meeting the moment by expanding its AI-powered health assistant, available 24/7 via SMS. The AI agent, part of Aura Insure's mission to simplify ACA enrollment, has already helped thousands of users find coverage, understand subsidies, and enroll in plans without ever picking up the phone.

"People are tired of sitting on hold or struggling to understand what their options are," said Ericka Luddy, founder of Aura Insure. "Our AI assistant answers the most common health insurance questions instantly — from how to estimate income to whether you qualify for a $0 premium ACA plan."

Smart Support, Real Answers — Anytime

Aura Insure's AI agent is trained to answer general health insurance questions, including:

• What kind of health insurance can I get if I just lost my job?
• Am I eligible for a $0 premium ACA plan?
• What counts as income for Marketplace subsidies?
• How do I update my application if my income changed?

Available via SMS text message, the AI assistant offers instant, easy-to-understand support that feels personal — even when it's automated. Customers can get help with next steps, receive carrier phone numbers, and even get links to resume or update their applications based on info stored in their CRM profile.

Growing Demand for Self-Serve Health Coverage

Since July, usage of the AI health agent has increased by over 40%, with the most common triggers being:

• Loss of employer coverage
• Medicaid disenrollments
• Aging off a parent's plan (turning 26)

The company says demand is expected to spike again leading into the 2026 Open Enrollment Period — and new features are already in development.

Upcoming upgrades include:

• Smart follow-up based on missed applications or dropped sessions
• Auto-resume support with prefilled info
• Plan type suggestions based on prior enrollment history
• Multi-language support (Spanish first)

Available in 7 States — With More Coming

Aura Insure currently serves customers in:
Texas, Florida, South Carolina, Michigan, Ohio, Iowa, and Nebraska
All tools and support services are free to consumers.

Try It Today

Consumers can access the AI health assistant or shop for health plans at:
https://www.aura-insure.com

About Aura Insure
Aura Insure is a digital health insurance webbroker helping individuals and families navigate the ACA Marketplace. The company offers free plan comparisons, $0 premium coverage options, and now a 24/7 AI health assistant to help consumers find and enroll in the right health plan faster and smarter.

Media Contact:
hello@aura-insure.com
https://www.aura-insure.com