Karmakriti Blends Purpose and Craftsmanship in Sustainable Home Décor

CALCUTTA, India - Aug. 12, 2025 - PRLog -- Kolkata, West Bengal
Karmakriti is redefining the home décor market by anchoring its brand in purpose-driven values rather than pure profit. Rooted in cultural preservation, community empowerment, and sustainability, Karmakriti works closely with rural artisan groups to bring handcrafted, eco-conscious products to life.

A Campaign Rooted in Heritage

Running this summer, Karmakriti's latest campaign features artisan-crafted pieces such as wicker baskets, seagrass pouffes, sabai grass organizers, and woven table mats—each product telling a story of tradition and dedication.

Elevating Artisan Voices

"I feel proud to see my pouffe in homes across India," shares Ramesh Kumar, a jute artisan from West Bengal. Each product reflects not just craftsmanship, but also resilience and heritage.

Five Pillars of Purpose

Since its inception in 2021, Karmakriti has operated on five key values:

1. Conscious Consumption – Encouraging mindful buying through durable, functional products.
   
   
2. Premium Handcrafting – Products are handmade using time-tested techniques for quality and longevity.
   
   
3. Community Empowerment – Providing fair employment, especially to rural women artisans.
   
   
4. Cultural Authenticity – Designs inspired by Indian heritage and local techniques.
   
   
5. Sustainability – Using renewable materials like jute and sabai grass, with eco-friendly packaging.
   
   

Eco-Conscious Product Line

The brand offers a curated selection of sustainable décor:

• Wicker Baskets – Crafted from water hyacinth and rattan for natural aesthetics and storage.
  
  
• Jute Table Mats – Add texture and warmth while protecting surfaces.
  
  
• Biodegradable Organizers – Stylish, plastic-free storage.
  
  
• Woven Wall Décor – Handmade pieces that complement contemporary homes.
  
  
• Natural Fibre Furniture – Lightweight yet durable pouffes and chairs made of jute.
  
  

The Karmakriti Vision

Combining raw elegance with functional design, Karmakriti serves customers who value both sustainability and craftsmanship. "Our customers are not just decorating homes—they're empowering artisans and reviving traditions," says founder Shreya Khator.

About Karmakriti

Based in Kolkata, Karmakriti is a purpose-led brand dedicated to handmade home décor. With growing social media popularity and a presence on leading e-commerce platforms, it continues to build a loyal base of conscious buyers.

Media Contact
Karmakriti Media Team
📧 info@karmakriti.co.in
📞 +91 96740 33900
🌐 www.karmakriti.com