New Age Marketers Wanted: Westford Responds to Industry Demand with Big Data MBA Specialization

SHARJAH, UAE - July 14, 2025 - PRLog -- Westford, the leading online education provider, announces its new MBA Specialization in Big Data, in partnership with Abertay University, Scotland, for future data leaders around the world. This initiative is to arm graduates with strategic intelligence, analytical, and decision-making skills to fill the skill gap in today's data-driven marketing landscape.

One of the students of Westford shares his thoughts, "I was looking for a competent and reputable university where I could take online classes while working, and Westford delivered exactly that. The program was highly beneficial, and my overall experience was excellent."

Why Do You Need an MBA in Big Data?

Big Data provides a comprehensive view of online data, helping businesses optimize their data for their benefit. The challenge lies in how they utilize this data with powerful marketing tools and strategies.

Marketing professionals who wish to master big data analytics and marketing analytics can opt for Westford's MBA in Big Data, which is a partnership program by Abertay University in Scotland. This program comprises a curriculum that offers specialized skills and knowledge necessary for the ever-expanding landscape of business analytics.

Course In Line with Industry Standards - Highlights

The MBA in Marketing Intelligence and Big Data has modules that are crafted with professional experts in marketing and analytics. With this course, students can gain knowledge in programs like Tableau, Python, and Google Analytics.

This program is an online synchronous learning program with a duration of 12 to 15 months. It is structured in two phases:

Phase 1: Extended Diploma in Marketing Intelligence and Big Data, and

Phase 2: MBA in Marketing Intelligence and Big Data – Top-Up

Students get practical knowledge in programming languages like Tableau, Python, and R that are essential for data-driven business analysis. Related industry experts and faculty design the modules that include,

• Strategic Leadership and HR Practices
• Sustainability and Business
• Strategic Management
• International Marketing Management
• Application of Business Analytics
• Marketing Intelligence and Big Data

Career Advancements:

Choosing this course from Westford can land you in a variety of career advancement opportunities such as,

• Marketing data analyst,  
• Digital analytics manager,  
• Marketing automation specialist
• Predictive analytics manager,
• Market segmentation specialist,
• Consumer behavior analyst,
• Marketing data governance manager,
• Data visualization specialist.

Why Choose Westford?
Westford's initiative in this new MBA in Marketing Analytics provides students with a platform to enhance their analytical and decision-making skills in real-time business scenarios. With room for blended learning, this program is flexible and guides professionals to prepare for future business leaders.

For admissions and inquiries, contact https://www.mywestford.com/.