June 2025 Google Core Update: Impact on SEO, Problems, and Solutions

July 14, 2025 - PRLog -- The world of search engine optimization is experiencing changes again as Google's June 2025 Core Update, which started on June 30th, continues to affect websites. SEO professionals are carefully watching their analytics because this update, which may take up to three weeks to complete, reassesses the quality and relevance of web pages, causing ranking fluctuations.

This update emphasizes high-quality, user-focused content. Although Google hasn't shared exact changes, experts see a stronger focus on the E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness), stricter rules against low-value and AI-generated content, and a commitment to better user experience.

The update impacts various industries differently. Websites showing clear expertise and trust are benefiting, while those with generic or anonymous content face ranking drops. Pages with thin or unhelpful content, keyword stuffing, or over-reliance on AI content without human editing are being penalized. User experience factors like page speed and ease of navigation are also more important than ever.

Many websites report issues such as significant drops in organic traffic and keyword rankings. Especially affected are sites in sensitive fields like finance and health that lack clear expertise. Heavy dependence on automated content and poor technical SEO, including Core Web Vitals, cause further problems.

To recover, site owners should conduct thorough content audits and improve E-E-A-T by showcasing expertise, experience, authority, and trustworthiness. Content should focus on helping real users, not just search engines. Technical SEO must be optimized for speed, mobile usability, and smooth navigation. AI-generated content needs strong human editing and fact-checking.