AlbiMarketing Unveils New Approach to Recognition That Highlights Invisible Work in Teams

HELSINKI - June 18, 2025 - PRLog -- AlbiMarketing, a provider of HR solutions for distributed and hybrid teams, has introduced a new recognition approach that challenges traditional reward systems. The company's latest research reveals that most recognition programs disproportionately reward visible output while neglecting the quiet contributions that hold teams together — such as emotional labor, informal mentorship, and cross-silo collaboration.

The solution centers around AlbiCoins, a peer-led recognition system designed to surface the work that often goes unnoticed. Instead of relying on gamification or top-down performance metrics, AlbiCoins enables employees to acknowledge each other for behaviors that reflect trust, care, and shared values.

"Too often, recognition programs focus on applause rather than acknowledgment," said Natalia Illarionova, CEO of AlbiMarketing. "AlbiCoins was created to recognize the people who stabilize culture, not just those who generate noise. This is about seeing the quiet leaders who make the team work."

The initiative responds to a growing disconnect between organizational values and the systems used to reinforce them. In flat, trust-based cultures—particularly across the Nordics and Western Europe—traditional recognition tools can unintentionally reward visibility over substance. AlbiMarketing's approach seeks to restore alignment by giving teams a new language for value.

Key findings from the company's analysis include:

Emotional labor, peer support, and informal coaching are often central to retention and psychological safety, yet remain structurally invisible

Traditional recognition systems fail to reflect the complexity of modern hybrid teams

Peer recognition, when designed without gamification, strengthens cultural cohesion and team resilience

AlbiCoins is already being piloted by several mid-size European companies seeking to reduce attrition and improve employee well-being. Early data shows increased engagement in teams using the system and stronger alignment with organizational culture.

AlbiMarketing invites organizations to explore how they can recognize what really matters—without relying on leaderboards or badges. The company offers consultations for HR leaders looking to shift from output-based recognition to a more human, trust-driven model.

To learn more about AlbiCoins and how it supports invisible contributors in modern teams, visit https://albimarketing.com/employee-tech/