Serialization: The Most Robust Solution to Combat Counterfeit Products

AHMEDABAD, India - June 11, 2025 - PRLog -- Counterfeit products, especially in pharmaceuticals, pose serious risks to consumer safety and brand reputation. In India, CDSCO recently flagged 63 medicine batches for quality failures, highlighting the growing threat. Serialization is the key solution, offering product authentication and full supply chain transparency to combat counterfeiting.

Why Serialization?

Serialization assigns a unique code to each product, enabling real-time traceability and authenticity checks across the supply chain. Driven by strict regulations and counterfeit concerns, the global serialization market is set to reach USD 8.4 billion by 2026.

Beyond Serialization: Aggregation and the Parent-Child Relationship

Aggregation builds on serialization by linking individual products (child) to their packaging (parent), enabling seamless traceability. This improves logistics, recall speed by up to 60%, and boosts inventory accuracy by over 40%.

Regulatory Authorities: A Key Stakeholder in Serialization

Regulatory bodies worldwide, including under the U.S. DSCSA and EU FMD, mandate serialization to ensure safe, legal pharmaceutical movement. Over 75 countries now enforce these rules to strengthen drug security.

Supply Chain Visibility from Manufacturer to Consumer

Serialization enables complete supply chain transparency. Every stakeholder—manufacturers, distributors, retailers, and consumers—can verify a product's journey through a simple scan. Mobile authentication empowers consumers to confirm authenticity, while helping manufacturers detect and prevent counterfeit activity in real time.

Gartner reports indicate that companies achieving end-to-end supply chain visibility see up to a 20% improvement in overall supply chain efficiency.

The Impact of Advanced Serialization

- End-to-End Supply Chain Transparency – Enables real-time product tracking, reducing counterfeit risks.
- Faster Product Recalls – Targeted recalls mitigate risk and protect consumer safety.
- Brand Protection – Safeguards intellectual property and strengthens customer trust.
- Regulatory Compliance – Helps companies meet international anti-counterfeiting regulations and avoid legal liabilities.

Industry Expert Speaks

Rishal Shah, Managing Director of Jekson Vision, remarks:
"Counterfeit products threaten brand  reputation, revenue, and, most importantly, consumer safety. Serialization is the most robust answer to this growing challenge, enabling complete transparency and trust in the supply chain. By leveraging advanced vision inspection and track-and-trace solutions, businesses can ensure product authenticity at every stage."

About Jekson Vision

Jekson Vision is a global leader in Traceability Solutions, specializing in End-to-End Traceability, Vision, and IoT-based solutions for Smart Factories. With over two decades of experience, we have been at the forefront in ensuring compliance, security, and efficiency across multiple industries—including Pharmaceuticals, Agrochemicals, Ammunition, and Firearms. Jekson Vision operates globally, with offices, manufacturing units, and development centers  in India, US, Malta, and Italy.

For more details visit :https://jeksonvision.com

Media Contact: Ritesh Indulkar, Head – Marketing, Jekson Vision
Email: ritesh.indulkar@jeksonvision.com