Key Work Consulting and eyefactive kick off Strategic Partnership in Unified Commerce

HAMBURG, Germany - Feb. 26, 2025 - PRLog -- efactive GmbH, a Hamburg-based pioneer in interactive signage touchscreen solutions, announces a strategic investment by Key-Work Consulting GmbH, a data-driven analytics expert from Karlsruhe, Germany. Petra Wotring, managing director at Key-Work, acquires the shares previously held by High-Tech Gründerfonds. Together, Key-Work and eyefactive want to set new standards in the field of innovative retail technologies and unified commerce. The partnership combines state-of-the-art touchscreen innovations with data-driven services to optimize the customer experience and make informed decisions.

Based in Karlsruhe, Germany, Key-Work Consulting is renowned for its expertise in digital transformation, decision intelligence and retail media. This strategic move sees Petra Wotring acquiring the shares of eyefactive's previous investor, High-Tech Gründerfonds, headquartered in Bonn.

The partnership marks a significant milestone for eyefactive as it aligns with Key-Work Consulting to deliver unparalleled smart retail solutions. By combining eyefactive's interactive signage software platform with Key-Work's powerful data driven services, the collaboration aims to create a comprehensive suite of tools and services that empower companies to enhance customer engagement, optimize operations, and extract actionable insights from data, especially at the point of sale.

Please find the original press release here:
https://www.eyefactive.com/en/press-releases/strategic-pa...

Learn more here::
https://www.key-work.de/
https://www.htgf.de/
https://www.eyefactive.com/en