Make your app part of the channel mix to reach your customers

CAMBERLY, U.K. - Oct. 22, 2024 - PRLog -- The marketing channel mix refers to the combination of different channels a business uses to reach its target audience and deliver its marketing messages. This mix can include both traditional and digital channels, each serving a unique purpose in the overall strategy.

Goal of a well-planned channel mix is to optimise customer reach and enhance the overall customer experience by catering to different preferences and behaviours.

Has mobile app usage surpassed web browsing in terms of time spent?

Without skim-reading forward, have a quick guess if mobile app usage has surpassed web browsing?

Mobile app usage has indeed surpassed web browsing in terms of time spent. On average, mobile users spend about 87% of their time on mobile apps compared to just 13% on mobile browsers - see below. This trend highlights the growing preference for the convenience and functionality that apps offer.

Smartphone and tablet users now spend over an hour and a half each day using applications, while the time spent on the web has slightly decreased. This shift is driven by the seamless user experience and specialised features that apps provide.

By diversifying your channel mix beyond the components as mentioned above and adding push notifications and in-app advertising to your outreach, you will tap into the less crowded space of app environments.

How to leverage the high engagement levels of app users to deliver your message?

App push notifications are messages sent directly to a user's device from an app, even when the app isn't actively being used.

Advantages:

• Real-Time Communication: Deliver timely messages directly to users.
• High Engagement: Push notifications can have higher engagement rates compared to other forms of communication.
• Personalisation: Notifications can be tailored to individual user preferences and behaviours.

Best Practices:

• Relevance: Ensure notifications are relevant and valuable to the user.
• Timing: Send notifications at optimal times to avoid disturbing users.
• Frequency: Avoid sending too many notifications to prevent user fatigue.

Push notifications are a powerful tool for maintaining user engagement and driving action with an app.

Building an app can be a fantastic way to reach out to customers and expand your business. By planning your development process carefully and focusing on quality and usability, you can create an app that is successful in the App Store - https://www.reptile.app/why-reptile/our-approach/

If you haven't got an app yet, we build apps faster, smarter and at 1/3 of the costs than most app developers – see Journey of building a mobile app - five things to look out for (https://www.reptile.app/blogs/journey-of-building-a-mobil...).

Start your journey with just one call

Book a call now - there is absolutely nothing to lose. https://calendly.com/welcome-to-reptile
Source: https://worldmetrics.org/mobile-browser-usage-statistics/ (https://calendly.com/welcome-to-reptile)