TheCustomer Unveils First Edition of The SheShops Report: The Ultimate Playbook for Understanding

The SheShops Report is THE playbook for retailers and brands, selling into categories where women dominate the path-to-purchase.
NEW YORK - July 10, 2024 - PRLog -- TheCustomer, in collaboration with Alpha-Diver, Horowitz Research, and Suzy, ( proudly announces the release of the inaugural edition of The SheShops Report: Understanding Today's Female Shopper ( This comprehensive analysis provides an in-depth look at the purchasing habits, category and brand expectations, cohort analyses, spending power, and tendencies of today's female shoppers.

As women's global income is projected to reach $18 trillion by 2024, their economic influence is reshaping consumer landscapes and demanding more nuanced marketing strategies. The SheShops Report is THE playbook for retailers, brands, and vendors whose selling strategies align with the categories where women dominate the path-to-purchase.

Economic Impact and Spending Power

The SheShops Report unveils the profound economic impact and spending power of women. Prioritizing health, education, and family welfare, women's spending habits significantly influence economic growth sectors. Brands that align with these priorities are poised to tap into a powerful consumer base eager to invest in their communities and future.

Marketing to Women

Engaging female consumers requires evolving beyond traditional marketing approaches. Women's extensive economic power necessitates respectful, inclusive strategies that recognize their unique preferences and priorities. From technology to health and beyond, brands must adapt to these evolving expectations to effectively capture the female market.

Psychological Underpinnings of Decision-Making

The report dives into the psychological nuances that differentiate women's decision-making processes. Findings reveal:

- 45% prioritize practical function

- 30% seek experiential value

- 20% are influenced by social conformity

- 5% make impulsive purchases

Understanding these motivations is crucial for tailoring successful marketing strategies that resonate with female consumers.

The SheShops Report underscores the need for brands to align with the evolving expectations and behaviors of female consumers. By emphasizing respect, inclusivity, and ethical practices, retailers can unlock significant growth opportunities in the female consumer segment.

Special thanks to our research partners for their invaluable contributions:

- Alpha-Diver ( Offering decision-science-based insights into consumer psychology.

- Horowitz Research ( Delivering human-centered insights that inspire change.

- Suzy ( Capturing the collective voice of consumers with cutting-edge research tools.

Together, these partnerships have enriched our understanding of today's female shopper, providing a foundation for strategic engagement and growth.

For more information or to download a copy of The SheShops Report, please visit

or contact Mike Giambattista at

To speak with or arrange an interview with TheCustomer or any of the reports' research partners, please contact Mike Giambattista at

About TheCustomer

TheCustomer ( is a leading voice in customer engagement, experience, and loyalty. Through in-depth research and insightful analysis, TheCustomer provides valuable resources for brands seeking to understand and engage with their consumers effectively.

Mike Giambattista
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