New Publication Launches to Cover the Global Customer Data & Insights Space

TheCustomer launches as customer data, insights and technology publication
NEW YORK - July 31, 2019 - PRLog -- What: TheCustomer launches as customer data, insights and technology publication

When: Thursday, August 1, 2019



New York, USA - TheCustomer debuts as a strategic media vehicle for the rapidly expanding customer data and insights industry.  Backed by a group of innovative companies and individuals, TheCustomer will cover the super-category of customer intelligence as the singular media property to do so.

Helmed by Mike Giambattista, TheCustomer produces research, editorial, and interactive content on key topics of interest to data-driven marketers, retailers and brands. Primary coverage includes CRM, CX & UX, loyalty marketing, data science, data privacy issues, consumer psychology, behavioral economics and their supporting technologies.

"Loyalty has traditionally been the source for much of the richest customer data, but now marketers are deriving useful data from a proliferation of touchpoints," said Giambattista, a veteran of the publishing and media industries, who also serves as editor of The Wise Marketer. "We decided it was time to give a voice to this explosive sector and create a single point of reference for brands as well as providers."

Officially launched on August 1, 2019, TheCustomer debuts with a sharp editorial profile designed strategically to cover this super-category.  Primary categories include news & announcements, research archives, technology tool-sets and reviews, video interviews with executives and subject-matter experts, bespoke educational events and sponsored podcast series.

"Insights, intelligence and integrity," stated Giambattista, "are the platforms which served us well with The Wise Marketer, and which we anticipate will garner the same trust and attention from the broader marketplace served by TheCustomer … it's who we are."

About TheCustomer

TheCustomer is a media platform where all of the disciplines within the customer insight ecosystem can explore the latest thinking and technologies, where the minds behind that thinking can interact, and where brands can hear from the best and brightest in this world. We deliver this critical information to brand decision-makers through a series of online channels and themed meet-ups.

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Tags:Crm, cx, Customer Loyalty
Location:New York City - New York - United States
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