Ultimate Guard launches new sub-brand Squaroes

HERXHEIM, Germany - May 24, 2024 - PRLog -- Discover the edgy side of pop culture with Squaroes by Ultimate Guard! The company's new sub-brand for collectible deck and accessory boxes will release its first products in June 2024.

The first edition of Squaroes, developed in partnership with Warner Bros. Discovery Global Consumer Products, will feature nine beloved DC Super Heroes, including Batman, Wonder Woman, Aquaman, and Superman, and a Collectors Case in a vintage comic book design.

Squaroes not only want to protect collectibles but be collectibles themselves: Taking the proven and high-quality materials of Ultimate Guard products and combining them with the biggest franchises in popular culture, every release will feature multiple Squaroes boxes (holding e.g. 100 double-sleeved trading cards) in different rarities as well as a matching Collectors Case made from resistant Xenoskin material for storing all Squaroes in one place.

"This fusion of pop culture and tabletop gaming has been a long time in the making. We're leaning into the notion that this hobby really is one big fandom stew. How many times have we all been to a gaming night and seen countless pop culture t-shirts, or even body art. The best is when two or more people then make a new connection over their shared fandom," said Patrick Hildebrant, CEO of heo America and General Manager of Ultimate Guard. "In essence, this is Squaroes. It's an opportunity for gaming fans to express their other pop culture interests socially, in ways that are unique to this space. It's a bit of lighthearted immersion and nostalgia. A tad cheeky, but always fun."

Future releases will take Squaroes further into the DC Universe as well as many, many more beloved pop culture franchises still to be announced!

"We have been incredibly fortunate to collaborate with some truly world class partners for this launch. Licenses that foster deep connections with an incredibly diverse array of characters and genres," emphasized Hildebrant. "The bottom line is simply that we want people to have a good time. We hope these characters will put a smile on your face as they have ours."

Squaroes Home (https://squaroes.com/en/)