Exhibitors share success stories from RX Japan's JFEX 2023

By: RX Japan
TOKYO, Japan - March 14, 2024 - PRLog -- Japan Int'l Food & Beverage Expo (JFEX) 2023 exhibitors share their experience, providing a sneak peek at the success and impact of the event on the food and beverage (F&B) industry.

The 3rd JFEX took place in Tokyo Big Sight, Japan, from June 22nd to 24th, 2023. It provided a platform for exhibitors to enter Japan and Asia's rich food and beverage (F&B) sector.

This edition of JFEX was an unparalleled achievement, with 23,070 attendees from the food sector. Buyers from Japan and around the world were able to explore food and beverages from 728 exhibitors from 36 countries/regions.

Along with the three previous specialised shows, JFEX Premium launched last year, showcasing high-end delicacies, seasonings, and more. As a result, it paved the way for more exhibitors to join the event. Barrakat Isfara LLC, Cava de Oro Asia Inc., Simma Wine & Vineyards Spa Ltd., Ajinomoto Frozen Foods Co., Inc., and many more were among the exhibitors at last year's edition.

JFEX also launched the JFEX Awards, specifically for products from all over the world that are "New-to-Japan". This specialised show aims to provide visitors with an exceptional new experience with the exhibitor's showcase of innovative F&B products. Last year, Jiangxi Tiankaile Food's Yezihui Icecream (coconut and milk flavours) won the gold award in the show.

Exhibitors shared their thoughts on their experiences at JFEX 2023. Seung Ah Ham from GBSA, "This was our first time participating in the Korean Pavilion, so we had concerns before the exhibition. However, the response exceeded our expectations, and there was a continuous stream of buyers visiting our booth to the extent that we ran out of seating space. We are very pleased, and we are looking forward to the next exhibition."

Reflecting on the event, ShiYing LIN from Guangzhou Shunchangyuan Wine and Spirit Co., Ltd. stated that: "We feel Japanese buyers have a very high level of wine tasting and also give our products a very high rating. They showed great interest in conceptualising and importing our products. I am still very confident in the Japanese market, and I also feel that our customers are very interested in our products."

The two upcoming editions of JFEX in 2024 include JFEX Summer will take place on June 19-21 at Tokyo Big Sight and JFEX Winter on November 27-29 at Makuhari Messe.

Along with JFEX, the "Japan's Food" Export Fair (JFEF) will also take place on June 19-21, 2024, at Tokyo Big Sight and November 27-29, 2024, at Makuhari Messe. Importers, distributors, and international buyers interested in purchasing Japanese food and beverage products are the target audience of this exclusive trade exhibition. The Japanese government has full support for JFEF.

For registration and details, visit https://bit.ly/48UxE1r.

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