Knobull Support Will Fuel Personal Branding

By: Knobull
PROVIDENCE, R.I. - March 7, 2024 - PRLog -- Lynn Bentley, President of Knobull announced, "As recently as a decade ago, the concept of a personal brand seemed a little bit new age. Today the reality is your digital footprint can be a key competitive advantage, in what is an increasingly crowded, and difficult to navigate talent market."

LinkedIn Has Leveled The Playing Field

Historically, building a high-value professional network was the preserve of elite universities, alumni groups, professional societies, private clubs and (yes, really) golf courses. A consequence of this was the perpetuation of structural and systemic inequity.

Perhaps more than any other technological advancement, LinkedIn's billion+ membership has truly leveled the playing field in a meaningful way for all professionals, irrespective of their background or demographic profile.

Once you graduate from responding to content that's already there, to creating your own content. Getting help from a JobStars career coach at Knobull can strengthen this process.

Managing Your Personal Brand Is No Longer The Domain Of The C-Suite

After joining Fortune 500 corporate America, the veil was lifted and the secrets of boardroom power were revealed.

At the executive level how you communicate, and therefore how you are perceived, is a key part of the job. Communications staff in these types of roles spend roughly 75% of their time managing internal communications and 25% managing external communications, which perfectly illustrates why managing your personal brand is critical.

If you are unsure where to begin with creating professionally focused content on LinkedIn, their simple framework is helpful:

Why this?

Why me?

Why now?

The framework helps you answer "does this content add to the conversation?", "how does my experience qualify me to talk about it?" and "is it timely or newsworthy?" Taking Knobull's edX courses will further build your brand.

Crafting Your Professional Brand Has A Network Effect

A distinct side benefit of investing time and effort into your professional brand is that your network (connections and followers) will grow significantly. This process creates a flywheel effect.

Companies Now See A Digital Presence As A Highly Desirable Asset

Content authentically amplifies company values, culture, expertise, and more. The benefits span far and wide, from brand awareness, attracting talent and customers, to generating serendipitous opportunities at scale.

The real differentiator today is your online activity, the foundation of your personal brand.

The person creating online, builds a following. That person can amplify your company culture and values, and be a great ambassador for your brand from day one.

Bentley concluded, "Given the many benefits a well-curated personal brand can bring to your career, the question really is, why wouldn't you invest your time in crafting something really compelling?"
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