ASPIRE, New Signature Event for The Human Factors and Ergonomics Society

ASPIRE is HFES' New Signature Event Brand.
ASPIRE is HFES' New Signature Event Brand.
WASHINGTON - Oct. 24, 2023 - PRLog -- he Human Factors and Ergonomics Society (HFES) announced today the re-branding of their signature event to ASPIRE. ASPIRE, which stands for Advancing Systems & Practice through Innovation, Research, & Education, is reflective of HFES' mission and long-standing organizational brand.

"ASPIRE is a look to the future of what our organization can do to advance human factors and ergonomics (HF/E) science. It is a modernized and collective effort initiated by our Executive Council to reflect the audiences we want to attract to our signature activity. The word ASPIRE resonates with everyone in our field ­­ ̶  we all have hopes of achieving something greater for humankind ­­ ̶  and the acronym is representative of the many different areas we touch and the science and education that drive everything we do. The new logo also incorporates a modernized, yet recognizable, brand mark that ties back to HFES," said Susan Kotowski, President of HFES.

The collective effort, led by Kotowski, had the collaboration and input from their Executive Council and young professionals, students, practitioners and the academic community to ensure ASPIRE reflected the needs and wants of the HF/E community. HFES is the world's largest scientific association for human factors and ergonomics professionals, founded in 1957. The mission of HFES is to advance the science and practice of designing for people in systems through knowledge exchange, collaboration, and advocacy.

The announcement came as part of Kotowski's opening remarks during this year's 67th Annual Meeting in Washington, D.C. "We study, design, build, test and continue to improve systems to help people live better, safer and more productive lives. We gather to foster collaboration and unlock exponential possibilities. We aspire to inspire others," said Kotowski. "We want you to encourage your peers and young professionals in our field to attend ASPIRE next year. We are transforming our signature event to build value for our members and those not currently attending our annual meeting."

ASPIRE 2024 will first convene in Phoenix, AZ, from September 9-13, 2024. To learn more about this event, watch the event video here ( or visit: (


About Human Factors and Ergonomics Society (HFES)

Founded in 1957, HFES is the world's largest scientific association for human factors/ergonomics professionals. HFES serves the needs of members and the public by promoting and advancing the discovery and exchange of knowledge concerning the characteristics of human beings that are applicable to the design of systems, products, tools, and environments of all kinds. The society's more than 3,000 members work in educational institutions, companies, government and military research centers, and independent consultancies in 58 countries. About 15 percent of members are students. For more information, please visit

Elizabeth Domenech
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