New Day Foundation Expands Commitment to West Michigan, Adds Corewell Health Exec Roobol to Board

New Day announced the addition of Geralyn Roobol, Director of Cancer Services at Corewell Health - West Lemmen-Holton Cancer Pavilion in Grand Rapids, to its board of directors.
Geralyn Roobol, New Day Foundation Board I
Geralyn Roobol, New Day Foundation Board I
ROCHESTER, Mich. - Feb. 23, 2023 - PRLog -- New Day Foundation for Families, a nonprofit dedicated to providing financial assistance and emotional support to families facing cancer, today announced the addition of Geralyn Roobol, LMSW, BS, RN, CMAC, Director of Cancer Services at Corewell Health – West Lemmen-Holton Cancer Pavilion in Grand Rapids to the board of directors.   The announcement was made by New Day Co-founder and President Gina Kell Spehn.

"I see the effects of financial toxicity on patients and families every day," Roobol said.  "Having a resource like New Day to alleviate those worries – 'am I going to lose my house, what if I lose my job, what will happen to my children' - is invaluable. Patients are more fearful of the financial impact of their cancer than they are about surviving the disease."

Roobol has been with the Lemmen-Holton Cancer Pavilion since it opened in 2008, developing the oncology nurse navigator program which now employs 11 nurse navigators. She has also successfully obtained funding to support the start-up of supportive services for oncology patients. Programs which she has include: art, music and massage therapy, yoga, oncology social work, financial navigation and a number of support groups.

New Day's growing presence in West Michigan has resulted in a $750,000 investment in programs that directly impact the lives of cancer patients, caregivers, spouses and children in the region. The nonprofit looks forward to continued growth and new partnerships in West Michigan and intends to hire a program director in the Grand Rapids region this year. Having donated office space in the Medical Mile, New Day will strengthen its hospital partnerships and further engage with residents and corporations to create awareness and generate revenue. The first New Day Open House in Grand Rapids will be held at BAMF Health on May 18, 2023.

"There are no geographic boundaries to cancer," said Gina Kell Spehn, co-founder and president of New Day Foundation.  "That's why our Rochester, Michigan-based organization serves the entire state, with a significant presence in West Michigan. From Detroit to Grand Rapids to Marquette, New Day partners with 63 hospitals and cancer centers across the state, 15 of which are in West Michigan alone."

New Day Foundation for Families ( is a 501c3 Charity Navigator 4-star nonprofit, Platinum Level Guidestar organization and Top-Rated Nonprofit by Great Nonprofits. The Rochester Hills, Mich. organization is an accessible, trusted and patient-centric cancer support organization that provides financial and emotional resources to families facing cancer.

Heather Blasko
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