VORAGO Technologies Announces New Head of Marketing

Rapidly growing Austin-based technology company adds new leadership
AUSTIN, Texas - Feb. 1, 2023 - PRLog -- VORAGO Technologies, the only pure-play, Rad-hard Arm® company, providing radiation hardened components for extreme environments, today announced that Hadley Hempel has joined the company as its new Vice President of Marketing. VORAGO exceeded its growth targets in 2022 and is on track for exponentially more growth over the next 12-24 months.

As the company looks to its next growth phase, Hempel will be responsible for VORAGO's brand positioning and messaging, and will lead marketing and communications strategy and execution, encompassing digital, campaigns, brand and communications.

"Hadley brings nearly two decades of marketing and communications and market research expertise to VORAGO, including work with some of the world's biggest brands and technology leaders," said Bernd Lienhard, CEO. "Her deep experience in brand-level messaging and communications brings significant value to our executive team as we work to enhance our brand presence in the market, and her background in research and using data-driven insights to inform strategy will be critical as we enter a new phase of growth."

"I'm thrilled to join the VORAGO team," said Hempel. "I love working with companies that develop transformational technology to support innovation in key industries. VORAGO is certainly doing that today with its revolutionary HARDSIL® technology, and there are new developments in the works that will help our clients achieve future missions. I'm excited to help VORAGO build its brand and enhance its digital presence as we continue to accelerate the company's growth."

Hempel most recently served as Vice President of Marketing at Acumera, an Austin-based technology company specialized in managed network security and edge computing. Her previous experience includes leading the global product marketing team for the multi-billion dollar Power Systems line of business at IBM, as well as other key roles within the IBM Systems business. Prior to joining IBM, she spent 10+ years in agency-side roles, specializing in using data and market insights to inform her clients' marketing and communications strategy and tactics. She led large-scale global research efforts for Fortune 500 brands with a primary focus in the technology sector, working with brands including Microsoft, Dell and AMD.

Hempel received her BA degree from the University of Southern California and served for many years as a board member and past president of the USC Alumni Club of Austin. She is passionate about mental health and women's issues and has served on the boards of several Austin-based nonprofits, including The Junior League of Austin, Integral Care Foundation (formerly New Milestones foundation) and Young Women's Alliance.


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