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A PPC Prescription - Welzo appoints The SEO Works to handle Paid Search
By: The SEO Works
Welzo's main aim is to make healthcare affordable and easy for their consumers. In order to do this they provide instant online consultations, give access to treatments and also facilitate testing from the comfort of your own home. As the world of healthcare evolves further, Welzo are pioneering the future for their clients by offering personalised testing and medication instantly online.
With these goals in mind, they created a brand new website filled with an array of new products and services. With a blank canvas to work with, it was imperative to hit the ground running in regard to their paid advertising efforts - this is where The SEO Works came in.
Following their recent UK Search Awards win, the PPC team built out a proposed paid strategy for Welzo's fresh account. The detail of this strategy, combined with a strong track record in the pharmaceutical sector, made the Sheffield-based agency a strong candidate for the task at hand. Following a competitive pitch process they were appointed, with the Chief Executive Officer, Adonis Hakkim saying:
"Welzo aims to transform the way in which patients interact with their healthcare needs, focusing on instant, affordable and digital access around the globe. We have selected SEO Works to help streamline and promote our brand and offerings through their effective PPC campaigns."
The core foundations of the strategy are built around testing - particularly as the campaign deals with relatively new products and a new website. The team will look at how different product ranges respond to the campaigns, whilst building a strong and intricate campaign structure to match. Utilising cutting-edge knowledge of paid advertising and Google systems, the team will then continually optimise and expand the campaigns to deliver the best possible return across Welzo's range of products.
"With such a great track record with clients in the pharmaceutical industry, including mutliple award-winning campaigns, the opportunity to lead the paid strategy for Welzo was a perfect fit. I truly believe that with our expertise surrounding PPC and our exceptional attention to detail, we can deliver the results Welzo requires. It's a great opportunity to implement our bespoke approach as the accounts are brand new and can be optimised to our standards. This is a really exciting campaign for us and the team can't wait to make a start!" said Alex Hill, Sales Director of The SEO Works.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Healthcare sector including Weldricks Pharmacy, Benenden Health, The NHS and Tower Health.