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Follow on Google News | Award-Winning Creatives Join Forces to Support Blockchain, Crypto and Decentralized BrandsThe founding team who once built and transformed some of the world's most well-known brands are now focused on doing the same for emerging technology.
By: Futur Futur is driven by a core mission to use creativity and influence to change the world's perception and adoption of blockchain, NFTs, crypto and DeFi as they believe such technology will impact the world for the better. The team acknowledges the marketing, PR and advertising landscapes are continuously evolving and that we're experiencing a seismic shift of globalization, accessibility and the rise of universal knowledge. The potency of simple word-of-mouth and peer influence will only grow stronger and Futur urges brands to forge multidimensional relationships with their audiences. The team didn't initially set out to form a new agency, but after their research about the market trends and issues, there was one elephant in the room they couldn't help but address: there was no ultimate one-stop shop where clients could receive quality strategic work and customized problem-solving. The agencies in the spotlight were all using the same cookie-cutter approach to marketing, further adding noise to the industry without actual impact. The team interviewed a few top crypto-focused agencies to find out why they didn't adopt a more creative approach to their clients' needs and were surprised by a common thread: the marketing and PR agencies didn't have creatives at the helm to guide their teams in the journey of embracing change nor were they diversified enough to fuel innovation. Futur (https://futurpr.io/ As an innovative agency shaping the most influential brands of our generation, Futur has arms servicing clients in need of PR, marketing, advertising and strategy while adopting agile methodologies suitable for both B2B and B2C. The full-stack marketing arm manages everything from IDO to full 360° creative campaigns inclusive of interactive billboards and more. Step aside, Coinbase QR–there's a new sheriff in town–and its name is [insert your brand's name here]. End
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