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GoUpscale takes NFC technology to the next level with Smartcards for wealth & asset managers
As most jurisdictions re-open to physical business meetings, the importance of face-to-face engagement and rapport becomes a priority once more.
By: Upscale Technology Corp
Smartcards are repeat use, bespoke branded plastic or metal cards, that can be tapped against the recipient's mobile phone, facilitating an offline-to-online connection.
The need for more efficient and successful engagement, let alone more environmentally conscious, are key drivers why Smartcards rule over their paper predecessors. Smartcards look great, with tailored designs for the company and individual, available in a stunning variety of looks and finishes. They are an important conversation starter and frame-setter at the point of meeting, ensuring a memorable first interaction, and driving a much higher propensity to develop a relationship from that point.
GoUpscale tracked the use of business cards in the wealth and asset management industry over the past 12 months and uncovered shocking figures into the ineffectiveness of traditional cards. Across 4 industry events with approx. 300 people, only 1 in 23 paper business cards handed were input into a CRM. The rest tragically end up in the rubbish bin or buried in the bottom desk drawer - an environmental waste trap, as well as an ineffective engagement tool.
Over 25 organizations have partnered with GoUpscale on Smartcards since the product launched in June 2022 and GoUpscale is now making Smartcards available across Singapore, Hong Kong, UK, Europe and North America. The software behind the application is part of the GoUpscale sales engagement suite, in which users can access innovative engagement tools and build a digital catalogue of their products and content. Smartcards uphold stringent best practices for ensuring data privacy and security. That makes the card a perfect companion for the particularly regulatory sensitive wealth and asset management industries.
"The timing to bring Smartcards to market is perfect", highlights CEO and Co-founder Dominic Gamble (https://www.linkedin.com/