A Path Towards Improved Marketing ROI: Faisal Abidi Talks About Battling Ad Fraud
By: RNF Technologies
Every time a marketer launches a campaign, they think of getting a positive result: increased sales escalated traffic of potential customers, enhanced brand awareness, and most importantly, skyrocketing return on investment. But the amplification of plenty of advertising frauds and scams keeps challenging the success of their campaigns now and will keep doing so in the future if proper steps are not taken to stop them in their tracks in a smart manner.
Faisal Abidi, also the co-founder of the company's staff augmentation arm Resourcifi, makes sure that his team provides positive development and branding solutions while eliminating the chances of getting scammed by advertising fraudsters from its roots. The problem of PPC fraud and click fraud farms have exacerbated after the pandemic and the only way forward is to have an adept team and the latest fraud prevention tech tools by your side.
Having immense experience in the field of marketing, Faisal is of the opinion that ad fraud is something that cannot be ignored, and such spam must be detected in the initial stage to lead a seamless marketing experience. Most importantly, one must have a firm grip over ad fraud solutions that not only highlight the dark spots but could tailor out opportunities to get the desired ROI for your business.
Faisal Abidi and his team at Resourcifi tend to provide robust solutions to fight ad fraud while improving the marketing return on investment. From checking the incoming traffic piece by piece to delivering accurate, fast, and data-driven solutions for better execution of your marketing strategies, the team is available round the clock for maintenance of the websites of its clients as well as to measure the effectiveness of paid and free campaigns. Apart from focusing on having scam prevention guidelines, Faisal entrusts his team with advanced tools that are used to conduct any form of marketing research and determine the ad performance effectively.
About the Company
Resourcifi, since 2016, never fails to amaze its clients by providing them with robust ad fraud solutions that not only lay hold on fraudsters in real-time but also encourage and inspire them to deal with the scam efficiently.
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