Learn from the best CX-perts at CEM Africa: NICE explains getting up close and personal with clients

CAPE TOWN, South Africa - Aug. 2, 2022 - PRLog -- What's the quickest and best way to learn something? Learn from an expert, right? Customer experience (CX) has been undergoing fundamental changes and, thanks to technology and research, enormous progress.

NICE Systems, the lead sponsor of the upcoming CEM Africa Summit from 23–24 August in Cape Town, recently won yet another CX award at the 15th annual Research Digital Innovation Awards for its CXone cloud customer experience platform. It was designed to create seamless digital customer experiences, addressing the full CXi (CX interactions) landscape with the unique capability to understand customer intent and optimal experiences and inject knowledge across the customer journey, and allowing organisations to build smart assistants with a data-driven approach and not based on guesswork.

Siva Pather, the MD of NICE Systems in South Africa, will reveal more about the CXone system during a workshop on the solutions display floor at the CEM Africa exhibition entitled: "Driving frictionless experiences for the contact centre and beyond" on the opening day on 23 August. On Day 2, he will deliver one of the keynote addresses during the opening session on "The New Standard for Delivering Exceptional CX".

Mapping the customer journey
Pather is also part of a thought-provoking panel discussion on "Mapping the customer journey—exploring the true meaning of customer experience delivery" on the same day. The conversation will explore the benefits and challenges of operating in the digital world and highlight core competencies that cannot be forgotten when considering the true meaning of CX delivery. High-profile brands engage easily with the tech savvy customer, and driving marketing through multiple channels is a tried and tested method. But is that enough?

https://cemafricasummit.com/