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MTR Leverages Hong Kong Book Fair to Promote Railway Safety and Set up Designated Game Booth
MTR Leverages Hong Kong Book Fair to Promote Railway Safety and Set up Designated Game Booth with Social Enterprise at Mock-Up Exhibition Centre Station
By: MTR Corporation
With the commencement of the East Rail Line (EAL) Cross-Harbour Extension and the opening of Exhibition Centre Station in May, visitors can embark on a safe journey at the MTR railway-themed booth at the Book Fair, resembling the platform of Exhibition Centre Station and an EAL train designed by People On Board Social Enterprise Limited. The booth offers games to arouse the interest of children and help them develop a strong sense of railway safety. Participants will be able to get limited-edition souvenirs featuring the signature design of Exhibition Centre Station upon successful completion of the games.
"Our mission is to keep cities moving. The extension of the EAL across the harbour connecting to Exhibition Centre Station offers a faster and a more convenient travelling option to the Hong Kong Convention and Exhibition Centre. The Book Fair is a signature cultural event in the city. This year, Book Fair visitors can experience a smart and comfortable journey by riding on the EAL and learn more about railway safety through fun-filled and interactive games at the MTR booth," said Ms Linda Choy, Corporate Affairs & Branding Director of MTR Corporation.
"MTR Corporation aims to foster a harmonious and inclusive caring culture. We are pleased to sponsor ethnic minority families invited by Hong Kong Sheng Kung Hui Lady MacLehose Centre and families from The Neighbourhood Advice-Action Council Tung Chung Integrated Services Centre to visit our booth. We hope the visit further strengthens our connectivity to the community, as well as promoting our railway safety culture to the wider community," she added.
To reinforce the importance of escalator safety, the Corporation will launch two short videos on social media platforms from late July as part of the Escalator Safety Campaign to promote escalator safety messages.
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