Global Programmatic Advertising Market: Insights and Forecast with Impact of COVID-19 (2022-2027)

DELHI, India - June 4, 2022 - PRLog -- ccording to the research report published by Azoth Analytics in April 2022, the Global Programmatic Advertising Market was valued at USD 136.74 Billion in the year 2021. For many businesses and advertising agencies, programmatic advertising has evolved into a dynamic marketing channel. One of the most significant advantages of programmatic advertising is that it allows businesses to tailor advertisements to the specific needs of their customers.

The increasing growth of the smartphone market is contributing to the expansion of the programmatic advertising platform market, as is the increasing digitalization of industry, which is assisting in the growth of the programmatic advertising platform market. Furthermore, programmatic advertising is an excellent way for mobile app developers to generate revenue. Programmatic advertising has evolved into an extremely effective marketing tool and developed into a dynamic marketing channel for a variety of businesses and advertising agencies. One of the most significant advantages of Programmatic advertising is that it allows businesses to more precisely adapt adverts based on client needs.

Scope of the Report

• The report presents the analysis of the Programmatic Advertising Market for the historical period of 2017-2021 and the forecast period of 2022-2027
• The report analyses the Programmatic Advertising Market By value (USD Billion)
• The report analyses the Programmatic Advertising Market By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
• The report analyses the Programmatic Advertising Market By Display Type (App, Web)
• The key insights of the report have been presented through the frameworks of SWOT and Porter's Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Auction Type, By Display Type
• Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions, new product development. The companies analysed in the report include – ECHO Marketing, Inc., Adobe Systems, Inc.,  Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite, Inc., Amazon.com Inc., AT&T Inc., Roku Inc., Alibaba Group Holdings Ltd.

For more Information:

https://azothanalytics.com/report/electronics-technology/global-programmatic-advertising-market-analysis-by-auction-type-display-type-by-region-by-country-2022-edition-market-insights-and-forecast-with-impact-of-covid-19-2022-2027

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