Economist publishes General Theory of ESG Investing

William Michael Cunningham and Creative Investment Research released a paper outlining a General Theory of Environmental, Social, and Governance (ESG) investing
WASHINGTON - May 22, 2022 - PRLog -- Controversies surrounding climate change, diversity, reproductive rights, and other issues have generated significant attention and confusion. We anticipate this uncertainty and volatility will continue.

William Michael Cunningham founded Creative Investment Research in 1989 to facilitate a style of investing that is concerned with the issues cited above after recognizing the inability of traditional investment styles to protect and further human needs. We are one of the premier firms in understanding and analyzing Environmental, Social and Governance (ESG), Corporate Social Responsibility (CSR), and impact investing trends.

We have been guided by our General Theory of ESG Investing, a portion of which we have published today.

As defined in our paper,

"Environmental, social, and corporate governance investing is a decision-making process concerning the purchase, sale and management of an asset or assets selected with the goal of attaining an increase in value over a period of time. ESG investing considers three factors as an explicit part of the management, selection and evaluation process."

As entities and institutions have begun to approach these issues, we have commented on ESG policy initiatives before regulatory entities, including the:

U.S. House Committee on Financial Services
US Department of Labor
Office of the Comptroller of the Currency
US Securities and Exchange Commission
Federal Reserve Banks of Chicago and New York
European Union
International Sustainability Standards Board (ISSB)
and several other public and private sector entities

We have sought to provide an opinion on ESG, based on our long experience, but understand that our expertise may not be appropriately valued. We have, therefore, released, as a public service, information on our general ESG investing theory.

For a copy of the paper, send an email request with your name, organization and address to or see:

For more on the firm, see:  and

William Michael Cunningham
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Page Updated Last on: Sep 01, 2022
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