PubTok: Another TikTok Generator or A Powerful AI Delivering Likes and Views?

SAN FRANCISCO - Aug. 16, 2021 - PRLog -- As the hype around PubTok, formerly known as BuyTikTok, continues, the question of where the views, likes, and followers come from remains. Announced as the #1 platform for TikTok engagement and organic growth, PubTok is yet to explain how it works.

Moreover, from the recent rebrand, it is clear that the company emphasizes the former brand name's "negative labelling" and points to a much broader focus than  'selling likes or views'. To understand whether PubTok is just another TikTok app generating post likes and views, or a true AI-powered engine connecting real viewers with content, we sat down with Nathaniel Mason, a Lead Developer and ML engineer [ref. Machine Learning] at PubTok.

Nathaniel explained how the system operates on the backend [ref.a part of the computer system not directly accessible by the user]. "As any intelligent software, PubTok employs ML algorithms to connect a certain post to the end user, in our case, a visitor of the network of websites. Despite a seemingly simple matching process, the developers faced significant challenges when building, debugging, and maintaining the system, able to not only to recognize patterns, but respond accordingly.

Specifically, it is not matching but responding that is important in software. Even if you spend years factoring in every possible change in user preferences, you are still bound to get the mismatches to work on. Statistically, for every 100 matches we have 1 mismatch, or for every user viewing or liking a post there is 1 skipping it. Thus, to deliver 1000 views to a certain post, it has to be shown to roughly 1010 users or more to guarantee 1000 views.

Creator's niche and music choice also influences viewers reaction and is taken into account. Sometimes we have as much as 15 users from every 100 skipping onto the next post, and prompt the system to match another post with that pool of users while matching the rejected one with a new pool of users. Performed at hundreds of operations per second, PubTok software is uniquely accurate and reliable. TikTok generators, on the other hand, incorporate simpler algorithms known as bots, which perform a set of preprogrammed instructions", explains Nathaniel.

What is clear from the brief but direct explanation of PubTok delivery system is that software developers and analysts work adjust calculations to user reactions and train the system to recognize patterns of interest, while TikTok generators often employ bot-like software the purpose of which is to complete a set of actions in order. Even though both systems increase the number of views, likes, or followers on TikTok, it is not difficult to see which one is preferred and why.

For more information visit https://pubtok.com/