Lead Developer Revealed How TikTok User Search Works with BuyTikTok Calculator

NEW YORK - May 15, 2021 - PRLog -- TikTok creators and brands can search for TikTok user profiles, calculate their engagement rate and possible revenue with the BuyTikTok calculator. The tool is ad-free, has no paid subscription plans, and can be used on mobile, tablet, and PC. The interview with the Lead Software Developer at BuyTikTok, Nathaniel Mason revealed the details of TikTok calculator, and how the search for influencer is performed.

Why Develop Another TikTok Calculator For Creators?

According to Nathaniel, first there was an idea to create a practical tool for TikTok user search, which then developed into an 18-week project as TikTok calculator. The software is similar to TikTok Analytics and provides basic profile stats, such as engagement rate and earnings, besides finding the user. The primary goal was to let users find creators they follow on TikTok, and see what is best about them.

How TikTok Calculator Searches For Users On TikTok?

Just like all other analytical tools, the calculator uses TikTok API to quickly locate and fetch available data. From the user side, the only action that is needed is to enter the correct username. Then, the system quickly runs the name in the user base to find it. Currently, fetching the data requires less than a minute, but the company suggests further improvements to speed.

What Other TikTok Statistics Are Displayed?

When a profile is fetched, the calculator displays the total number of posts, profile followers and likes along with the averages per post. Users can also see top videos liked and shared by viewers, and compare posts to posts on the engagement graph at the bottom of the results page. In addition to the basic calculations this TikTok calculator (https://buytiktok.com/tiktok-money-calculator/) estimates influencer earnings. In his interview, Nathaniel Mason encourages TikTok users searching for popular profiles on TikTok "get inspired by their example" analysing the stats in-depth. He refers to TikTok user search as "profile research" pointing to the need to not just check profiles out of curiosity but rather understand how TikTok engagement, followers count, and influencer earnings are tied together.

How  Influencer Earnings Are Calculated?

For users interested in how TikTok calculator estimates how much a certain creator makes per sponsored post, Mason suggests that is done based on algorithmic categorization. Explaining the process, the Lead Developer revealed that all quiries pass through a so-called "categorization wall" which groups the profiles based on the number of followers they have and TikTok engagement rate. The higher the engagement rate and the followers count - the higher categorization is. All categories are assigned a different range of earnings, which vary depending on niche and where creator lives.

For more information visit https://buytiktok.com/tiktok-money-calculator/