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RAIN Group Wins Best B2B Branded Campaign for Virtual Selling in Content Marketing Institute Awards
Global sales training company recognized for its highly successful virtual selling campaign; Amazon Bestseller "Virtual Selling" named a finalist for Best Corporate Book
By: RAIN Group
The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation.
The Virtual Selling Campaign was initiated due to struggles RAIN Group's clients were experiencing at the onset of the pandemic. The firm's first instinct was to help sellers and sales leaders around the world who were feeling challenged in the new sales environment.
"The RAIN Group Center for Sales Research quickly went to work and surveyed 500+ buyers and sellers to better understand their experiences with virtual selling. To kick off the campaign, survey data was shared in the report Virtual Selling Skills & Challenges, which also won a Gold Stevie Award for Research Report of the Year," shared Erica Schultz, CMO of RAIN Group and coauthor of Not Today: The 9 Habits of Extreme Productivity.
Subsequent content included:
Complete findings from the study were released in the Amazon bestseller "Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely," which was named a finalist for Best Corporate Book in the CMI Awards.
Schultz continued, "The feedback has been overwhelming. We've had thousands of downloads and views and closed several deals with clients who engaged with the campaign assets. People are calling Virtual Selling the best book they've read in their career and Fortune 500 companies are purchasing copies for their entire sales force. We've been invited to deliver closing keynotes on the topic. Without a doubt, we've achieved our goal of helping sellers and sales leaders to navigate the new normal. Virtual selling isn't going away. In fact, research shows that hybrid sales reps—selling in-person and online—will soon become the most common sales role, which means the assets in this campaign will continue to be valuable."
Learn more: https://www.rainsalestraining.com/
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