Bulk SMS Sorts Let's have a peek into these

PUNE, India - June 24, 2021 - PRLog -- Bulk SMS is all about sending SMS to a large group of people, for different purposes like promotion, marketing etc. It started as a mobile marketing tool to emerge into one of the most preferred digital marketing channel, (https://www.nspiresoft.com/) and is used widely by every industry today. Apart from marketing and advertising, this digital tool is also used for providing various kind of information like payment status, payment reminders, OTP etc. Also known as mass SMS service, (https://www.nspiresoft.com/digital-marketing/bulk-sms-service) this medium is known to be one of the most significant digital media channels.

SMS marketing is usually bifurcated into two categories- Promotional and Transactional. Let's have a peek into these.

Promotional SMS

Promotional SMS involves reaching out to target audience for purposes like marketing and advertising. These are usually SMSs that are distributed to a certain group of people which is in a form of a huge data containing the mobile phone numbers of every entry. An SMS is sent to this entire data at one go, so that maximum target audience is reached in scheduled time. This channel is known to give a great boost to a digital marketing campaign.

Transactional SMS

Transactional SMS is about providing information to customers and target audience, on payments credit or debit, payment reminders, outstanding, purchase orders / confirmation etc. This bulk SMS method is generally used more frequently by industries such as airlines, travel/tourism, insurance, banking etc.

This digital marketing tool is known to be highly ROI efficient because of the low cost involved and its high delivery and open rate. However, for maximum benefit it is important that you hire a good digital marketing company like, Nspiresoft (https://www.nspiresoft.com/contact-us). Because it's the value for money that matters most.