- June 1, 2021
-- Atlanta is now home to Sport Spuds™ – a new woman-owned business founded by endurance athlete, entrepreneur and professional violinist, Alison James. Boasting the "power of the potato," Sport Spuds and its first-of-its-
kind organic sports nutrition product line mark the realization of a dream 12 years in the making. It seems only fitting for an avid marathon runner that James experienced an epic race to the finish line to launch her company. At the heart of her product line is a potato in a pouch, providing long-chain carbohydrates that burn slowly – giving endurance athletes the energy needed to complete virtually any race. Boasting three simple ingredients, Sport Spuds are non-GMO, non-dairy*, gluten free and vegan. Available for purchase online at www.SportSpuds.com, a growing number of running stores and bike shops that stretch from Georgia to Colorado are already getting onboard with this innovative product.
"My husband, Matt, and I began entering a series of marathons and triathlons together, and I found that I would feel ill around mile 15 to 18 virtually every time," recalled James. "I tried practically every popular sweet sports product on the market before turning to a sports nutritionist. In addition to developing a special diet leading up to races, my dietitian Ilana Katz also suggested I carry a potato out on the course to keep my energy up. Although they were tasty, staved off that sick feeling and the salt replaced lost electrolytes, a baggy of potatoes in my fanny pack were far from convenient or sanitary. That's when my quest began – to find a convenient way to serve potatoes to endurance athletes like Matt and me."
The search for the perfect recipe and manufacturing partner was on – a journey that took more than a decade with several trips back to the drawing board. Inspired by lunchbox-friendly apple sauce pouches, Sport Spuds was born. Ever since the company's soft launch in February 2021, James has begun building relationships with specialty stores that serve endurance athletes and attending races to introduce runners to Sport Spuds firsthand. She has also launched a website with an online store to serve the public through individual sales. With the hope of one day seeing her products on the shelves of big box sporting goods stores, James is thrilled with the positive response thus far from athletes just like her.
In addition to Sport Spuds, the company also offers Spuds Potato Packs in two flavors: White Cheddar and Sour Cream & Chives. To learn more, visit www.SportSpuds.com
.*Original Sport Spuds only.