Over 70% of Graphic Creators use Subscription Services

SHINJUKU-KU, Japan - April 14, 2021 - PRLog -- The developer and marketer of painting software for creators, Clip Studio Paint (CELSYS,Inc.), conducted a survey of 10,000 creators*¹ in four European countries (the UK, France, Germany, and Spain) in December 2020 regarding how they go about creating visual content. The survey was conducted in the form of an online questionnaire and received responses from approximately 10,000 people across the countries: 1,000 teenage respondents and 500 respondents from each decade age group from 20s to 40s.

The results of the survey showed that 73% of creators answered that they use some form of subscription service, be that through monthly payments or otherwise, indicating that uptake of subscription services by creators is widespread. The most common subscription service used was PC software (not including games) at 46%, followed by smartphone apps (not including games) at 37%, and video streaming services at 24%.
Taking a look at the differences between the countries, subscription usage was highest in the UK (82%) and Germany (81%), with Spain (66%) and France (61%) trailing behind in adoption.

31% of creators who answered that they are users, or would like to use creative software on a subscription basis raised that having access to the latest version was a benefit, followed by having access extra services on top of the one-time purchase version of the same service as a motivation for choosing subscription services. This shows the progressiveness of creators who have a constant desire to use the latest software and services.

In addition to the above, the survey comprised of 35 questions. Some survey results can be shared upon request. Detailed breakdowns by country, generation, sex, etc. can also be provided upon request.

Example Questions

• How creators produce their artwork (using traditional tools, digital tools, or a combination of both)
• Tools used for drawing/painting (survey of usage rates across 12 device types)
• Things creators consider when purchasing software (13 options)
• What kinds of works creators make (based on self-supplied tags from creators)

About CELSYS,Inc.
Celsys supports creators globally in the production of digital art utilizing IT technology. Celsys provides solutions for content creation, distribution, and browsing, including support of creative activities through the illustration, manga, and animation production software "Clip Studio Paint" and web service "Clip Studio," as well as the e-book solution, "Clip Studio Reader."

For any journalists that may have questions or feedback regarding digital technology, please feel free to contact the Celsys representative below.

Corporate site: https://www.celsys.co.jp/
Clip Studio Twitter: https://twitter.com/clip_celsys
YouTube: https://www.youtube.com/c/CLIPSTUDIOchannel

* 1 People who have drawn in the last 30 days