Virtual Strong Interest Inventory® Certification Program Now Available in Canada

EDMONTON, Alberta - Jan. 27, 2021 - PRLog -- Psychometrics Canada, a leading assessment publisher and consultant for the development and selection of people in business, government, and education, today announced the release of a new certification program for the Strong Interest Inventory®. The assessment is one of the world's most respected and widely used career planning tools, providing robust insights into a person's career interests.

The Strong measures your client's interest in a broad range of occupations, work activities, leisure activities, and school subjects. The questionnaire compares how these interests are similar to the interests of people successfully employed in those occupations. It is used to help people understand their work interests and to illustrate the kinds of work in which they might be most satisfied.

High unemployment rates especially among young people in Canada has made tools like the Strong Interest Inventory particularly relevant. Career interest assessments help enlighten individuals about job or education options they may never have considered before. "Linking these personal preferences to work activities can really improve motivation and success in a program or career," reports Mark Fitzsimmons, President of Psychometrics.

The next certification date for this virtual program is March 2 – 3, 2021.

Participants of the Strong Interest Inventory® Certification Program gain the skills necessary to:
  • Appropriately and ethically apply the assessment results.
  • Explain psychometric aspects of the instrument.
  • Thoroughly understand Holland's RIASEC theory of personality and work environments.
  • Solve interpretation issues and inconsistent codes.
  • Use the instrument in diverse cultural applications.

Additional information about the Strong Interest Inventory® Certification Program can be found here:

About Psychometrics Canada: Psychometrics Canada ( has been providing assessment tools and consulting services for the selection and development of people in business, government and education since 1976. The company works with more than 4000 clients around the world including 84 of the top 100 companies in Canada. They have won the HR Reporter Readers' Choice Award for Employee Assessment every year since 2016.

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