Media 7 interviews Craig Misrach, President and Board Member at Uplyft

Craig shares his experience of spread heading Uplyft's one of a kind product launch in this virtual tête-à-tête.
 
SAN DIEGO - Jan. 18, 2021 - PRLog -- Media 7 had the honor of interviewing Craig Misrach from Uplyft. He started his career as a Senior Accountant at Deloitte, and over the years, multiple companies later progressed to be the President and Board Member at Uplyft. Craig joined Uplyft in 2018, where he led their product launch and commercialization efforts. Along with various entrepreneur involvements in the past, he upholds an active Certified Public Accountant (CPA) license as well as is among the Board of Directors of Aculief and the Jewish Community Foundation, San Diego.

Craig mentioned he was skeptical of joining Uplyft at first since he was unfamiliar with the healthcare background and unsure about the company's product potential. But with the assistance of a contract manufacturer from his network, he gained the confidence of making this product a success. Cut to present, with the combined efforts of him and his team they are formulating the business and technology for mass manufacturing in an FDA-compliant manner.

This interview gave insights into Craig Misrach's journey and is a testament to how he rose from being a controller of assets worth $500M at the age of 25 to now being the CEO at Uplyft.

About Uplyft

UpLyft™ is the world's first Self Transfer System ("STS") from bed to a wheelchair for people with limited mobility. In 1 minute, a person can self-transfer him/herself with UpLyft™ from a flat position in bed into their wheelchair. UpLyft™ replaces slings, bodyboards, and other inferior "lift to stand" mechanisms that require nursing assistance and physical force to transfer individuals with mobility challenges.

About Media 7

Media 7 is a global digital media network of publications. We have built communities specialized around 16 industry verticals and business functions. Our audiences of decision-makers and influencers number over 95 million across 120+ countries globally. Our 30+ brands have been inspiring, informing, and intriguing millions of audiences for years. Businesses use our brands to be seen and heard in their markets by prospective buyers and to engage them through highly targeted content, based on a deep understanding of these known audiences. Visit https://media7.com/ to learn more.

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Tags:Interview
Industry:Health
Location:San Diego - California - United States
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