Sooner Distributors announces the launch of their new eCommerce website

TULSA, Okla. - Oct. 29, 2020 - PRLog -- Sooner Distributors, one of the leading wholesale and retail players in the tobacco and related products, announced the launch of their eCommerce store. Based in Tulsa, Oklahoma, Sooner Distributors has a comprehensive range of products which include cigarettes, cigars, drinks, energy shots, batteries, etc. With the new eCommerce store, they intend to provide online shoppers in the US with premium quality products at remarkably affordable rates. This decision to go online is part of their larger strategy to expand from their traditional B2B wholesale model and explore the D2C model.

It's a well-known fact that COVID-19 has left an indelible mark on people and businesses across the world. The year 2020 will forever be etched in history for the changes it has effected in people, processes, and technology. From daily habits to consumption patterns everything has changed and no industry remains unaffected. From education, manufacturing to logistics every sector seems to have undergone a sea change. However, the one sector that has borne the brunt is retail. It is predicted that the pandemic will permanently reshape the retail landscape.

There has been a complete shift in consumer behavior. The latest "Deloitte Global State of the Consumer Tracker" done states that 50% of customers interviewed still feel unsafe going to a store and convenience and safety are being given priority over price. This massive shift from offline to online has put the eCommerce industry on a growth trajectory and the latest studies show 2020 to be the strongest year yet for eCommerce with +22% growth.

Sooner Distributors cite a drop in in-store traffic to be one of the main reasons to go online. They plan to use the eCommerce store to popularize their brand amongst the online shoppers and thereby increase store traffic. "Traditionally we are a wholesale company and we stock a large number of brands. People are not aware of the variety of products we have to offer and the first exercise would be to get them to notice our shop while they are searching online for products, increase awareness about our range and eventually get them to visit our store" says Rohail, Sooner Distributors.

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