Best Digital Marketing Strategies for Hotels to Increase Bookings

DELHI, India - Aug. 18, 2020 - PRLog -- Hotel industry is one of the biggest in the world with more than $500 billion turnovers. And even if the short-term demand for accommodation is high, the competition within the industry is quite overwhelming. Hence, it becomes even more challenging to stand out against the competition.

Identify your key audience:

Start with the identification and understanding of your key audience. The very basis of successful marketing strategies is to find who the target audience is and what they seek from a corresponding business.

For instance, you can determine the reason your guest is traveling and staying for and serve them with the amenities and incentives accordingly. Create public polls on social media or via email to know what your audience prefers the most. Advertise your hotel on booking sites, travel forums, and social media by targeting your key audience.

Determine your unique selling proposition (USP):

Your unique selling proposition is something that attracts the audience towards your brand. Knowing what makes your hotel stand out from the others will help you present yourself better in the eyes of your customers. Some of the best ways to determine your value propositions are: noticing your customer's pain points, researching your competition, and collaborating with other businesses.

Dive deeper into your competitor's website, their social media channels, and other media outlets they are using. By knowing what sets you apart in terms of overall value, you can ultimately feature those points into your marketing campaigns.

Reach your audience:

You can reach out to your audience in several different ways. To ensure you reach the largest possible audience, you will need to use more than one marketing strategy. It is best to identify a few best ones to invest your time and efforts on, rather than spending all the resources on every possible channel. Some of the best ways are:

·         Optimize your site to rank better in search engines

·         Advertise your hotel on travel-based directories

·         List your property on business/travel booking sites

·         Request feedbacks from your existing customers

·         Build a killer social media presence

·         Get featured on media outlets

·         Do strategic marketing collaborations

Bottom line:

Every hotel business must take time to identify their key audience, determine their unique selling proposition, and market their business where their customers are looking for them. Consequently, the marketing strategy of your hotel should be unique and must include a strategic website design that encourages sales, active social media engagement, listings on booking sites, and various marketing collaborations.

For more information on digital marketing strategies for hotels: https://www.dignitasdigital.com/