Wisconsin company targets parents with 'unlosable' face masks integrated into children's clothing
Apparel company 'Omonoro Kids' promises parents will 'never lose a mask again' during COVID-19 pandemic
By: Omonoro Kids
Once they find a mask that fits each little face, the risk of losing that mask is high.
A new children's apparel company is promising parents that their children will "never lose a mask again" with an innovative children's face mask-and-shirt combination designed to fit right and stay on in school and at play.
Omonoro Kids is the first company of its kind in the nation to create unique "protective apparel" integrating reusable face masks with children's apparel.
The Wisconsin company was founded by sisters Maya Evans and Micah Evans, mom and aunt to an 11-year-old boy and a 3-year-old girl. After discussing returning to school in the fall with their kids, the sisters realized how much angst children have about going back to school in the midst of a global pandemic.
The discussion prompted them to meet that anxiety head on by creating fun and practical children's apparel redesigned for a changing world.
The result is Omonoro Kids, a word in Nigeria's Urhobo language that means "child is greater than gold."
The company's distinctive children's clothing was designed to reduce worry and promote confidence, independence, protection, and style using comfortable fabrics, rich patterns, and protective elements. Omonoro Originals™ includes 20 vibrant designs of patent pending integrated masks and shirts.
"Our goal is to create products that minimize fuss and maximize the freedom of childhood," Maya Evans said. "We watched how our children learn, live, and play and designed apparel and accessories that help them simply be."
Each triple-layered mask is made of 100% cotton outer layers, with a breathable middle layer for added protection and adjustable ear loops to ensure a secure fit for each child. The collection is available in sizes 2T to 8.
As more states put mask mandates in place and more experts predict that coronavirus is here to stay, the Evans sisters are hoping to build a new kind of apparel brand to meet new needs in changing times.
"Rather than just a face mask manufacturer, we see Omonoro Kids as a children's apparel company actively responding to how the process of clothing ourselves is changing," said Micah Evans, an educator with a master's degree in public health. "Omonoro Kids is leading apparel companies in thinking about how the pandemic may change the future of children's clothing design."
Learn more about Omonoro Kids at http://www.omonoro.com.