ProICT LLP Unveils the Scam of Bots Stealing Your Ad Revenue

Find out if you are getting the result of the hard-earned money you have invested in the paid advertising campaign? Learn how some fraudulent advertising companies are scamming you.
BROOKLYN, N.Y. - July 24, 2020 - PRLog -- Every year, companies across the globe, despite their nature, size, and industry, invest thousands of dollars on the paid advertisement in bringing more traffic, conversion, and leads for their website. However, many of these paid ad campaigns are being drained by the bots without the companies' knowledge. The Association of National Advertisers reports that only the quarter of the money spent on the ads reaches the real people bots scam the remaining. ProICT LLP- a trustable digital marketing agency in New York, has decided to take a stand against this marketing scam by educating people about it. The organization recently organized the live get-together on Instagram to spread the word about this scam.

Mr. Gautam Bansal, senior social media executive at the ProICT LLP, decided to take the lead of the event by explaining the fact that "web of advertising can be lucrative, especially when it comes to delivering the illustration of the result that you have promised to the client. This is done by using a portion of the internet that is built on fraudulent advertising. As far as I have learned through the recent survey about ad fraud constitute about 20 percent of the overall industry, and if you don't know, it is a billion-dollar industry." He further explained, "On top of this, these sites don't even invest in real human beings to bring traffic on your site. Yes, you are guessing it right; they invest in the traffic bots that imitate human behavior and generate big bucks for the advertising frauds, but no revenue or conversion for the advertiser." Unfortunately, most of these frauds go unnoticed. They keep investing in advertising, hoping it will increase the overall revenue.

Most of the advertisers who acquire Pay per click service providers in NY never find out about this scam or why they have wasted half of their money? Because what they measure on their results is not enough to send a warning signal. Let's take an example to understand this. When you host an event, you want to target the impressions; after all, it can show you the extent to which people are excited about the event, right? Yes, it is straightforward and economical, but what would be more beneficial is if you pay for the actual attendees instead of mere bots who are just influencing the results. Sure, it may cost more than paying for the advertisement, but it is indeed worth it because, in the end, you will get the desired results.
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