Webinar on "new public after pandemic" attracts attention of Vietnamese PR practitioners

HO CHI MINH, Viet Nam - June 15, 2020 - PRLog -- Dr. Clāra Ly-Le, Managing Director of the marketing communications agency EloQ Communications, took part in a webinar held by the Vietnam Public Relations Network (VNPR). With the participation of guest speakers who are top experts in the field, the communications forum has captured the attention of many interested viewers.

As the effects of the Covid-19 wanes and the time of social distancing comes to a halt, the society moves forward to a "new normal. To PR practitioners, the definition of "the new public" is brought forward as a point of discussion for experts both in and outside the field, with an aim to determine their target audience more accurately.

The webinar enticed a gathering of experts in the field. Alongside with Dr. Clāra Ly-Le, there were Mr. Nguyen Khoa My, Co-Chair of VNPR as the forum's Moderator, Mr Ma Thanh Danh, Vice-President of KIDO Group and CEO-Founder of International Consultancy Firm CIB, and Mr. Nguyen Trong Phuoc, Managing Editor of Thanh Nien Newspaper, as the commentators.

According to Dr. Ly-Le, as soon as the public recognizes the convenience of using technology, which has both avoided them of spreading infections and made life easier, it's possible that they will maintain this practice rather than revert to the old ones. In addition, according to data from Similar Web, the number of views on traditional media platforms escalated since readers sought to filter out the fake news that ran rampant on social media. This strong comeback of traditional media has showed that people are placing more trust on professional newsrooms. PR practitioners need to take this fact into consideration for their future PR activities, since there was a priority on social media before the pandemic broke out.

Dr. Clāra Ly-Le said that there is no 'new public group', but rather, the emergence of the public's new awareness after the pandemic. Depending on the different target audience, we must lay out different foundations when rolling out a new communications/advertising campaign.

For more information about EloQ and its services, please visit www.eloqasia.com

For more information about Dr. Clāra Ly-Le, please visit https://clara.ly-le.info/