Helping Clients Build New Homes

Local REALTOR® and Community Leader Earns Sought-After Designation
By: Keaton Barrow Realty
RALEIGH, N.C. - May 11, 2020 - PRLog -- Michelle Keaton-Barrow, CEO of Keaton Barrow Realty, has a new credential that will help clients better navigate the process of building a new construction home. Keaton-Barrow received the designation of New Construction Specialist from the National Association of Independent Builders and Real-Estate Services – a credential designed to raise the industry's base knowledge in identifying, nurturing, and leveraging market opportunities for residential building.

Jim Pesavento, founder of NAIBRS, created the designation to increase new residential construction understanding in the REALTOR® community. "From my travels in many states, we found there was a lack of core courses that teach agents the nuances of new construction. 50% of homebuyers are open to new construction homes. If the agent, who is the trusted advisor, is not armed with the details of building a new home, it does the homebuyer a disservice. Our organization decided to create the course and designation because one of our three core missions is to educate the market," he notes.

Keaton-Barrow, who has a long history in the industry in both Raleigh and Charlotte, sees the designation as a tool to help her buyers. "Most traditional real estate instruction doesn't address many aspects of new home construction – whether that's helping clients secure specialized financing, acquire property, navigate the process of working with an architect and builder, or all the nuances that accompany this process. Having the designation gives my clients the added confidence of knowing that their REALTOR® is equipped to walk them through what can be an intimidating process," she notes.

That's a comfort for many buyers, who might want to pursue a new construction home but don't feel equipped to tackle what can seem to be a long and confusing journey. "I want to see every one of my clients living in their dream home," she notes. "For some folks, that means building from scratch, and I want to be there to ensure that they have an advocate in their corner throughout that process," she emphasizes.

With more than 30 years' experience in commercial and residential real estate, Keaton-Barrow has developed a reputation as an experienced businesswoman and a trusted expert whose knowledge of current market trends, neighborhood statistics, and insurance information is unmatched. She honed her leadership skills as a college professor, business owner and board member.

About Keaton Barrow Realty:

With offices in Charlotte and Raleigh, N.C., Keaton Barrow Realty is dedicated to providing its clients with professional service and expert advice. Why wait? Live your legacy today by visiting

Trish Stukbauer
Source:Keaton Barrow Realty
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Tags:New Construction
Industry:Real Estate
Location:Raleigh - North Carolina - United States
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