Wrights Plastics develops 'super' sustainable POS for Superdrug
A leading POS display specialist has developed a sustainable shelf POS product that is helping one of the UK's leading cosmetic retailer reduce its impact on the environment.
In late 2018 Wrights Plastics was awarded the tender to provide Hair Colourants shelf liners to Superdrug's full estate. The liner was designed to fit on all types of shelving giving additional space for branding & shopper education.
Previously the shelf had been manually line bent but to maximise output & ensure consistent accuracy an injection moulding tool was commissioned to produce the volume required.
Superdrug then asked the West Bromwich-based retail display specialist to develop an option manufactured from recycled material as an alternative to the original specification.
With their extensive understanding of material, Wrights Plastics were able to develop, as an alternative to virgin material, a 100% recycled solution.
The environmental benefits of Wrights Plastics value engineered solution were extensive. Over 17 tonnes of recycled PVC was used. PVC uses less non-renewable fossil fuel to make than any other commodity plastic. A switch to injection moulded process maximised manufacturing efficiency & accuracy. Carbon footprint was further reduced by using recycled material from the UK in place of instead of virgin granules imported from the USA.
At the end of the products lifespan the PVC can be fully recycled & used in the manufacture of many products.
In total the project saw Wrights Plastics manufacture over 50,000 components. Their in-house team collated over 100,000 POS stripping elements and they successfully rolled out the project to over 600 Superdrug stores across the UK
More here https://www.wrightsplastics.co.uk/
Wrights Plastics / Brett Sidaway