Machine learning-based marketing automation player cmercury wins digital mandate for Eloit

KOCHI, India - Nov. 9, 2019 - PRLog -- Following a competitive multi-agency pitch, omni-channel marketing automation suite cmercury has won the digital marketing duties of Eloit Innovations, a leading player in the academic ERP industry. Eloit's engagement with cmercury encompasses all of the marketing automation suite capabilities from email and website to social and mobile channel engagement, in addition to creative services like brand design and content strategy. The extensive nature of the engagement indicates Eloit's increased focus on its national and global marketing.

Edisapp ERP from Eloit Innovations provides a comprehensive, 360° academic administration and management solution to schools and colleges and helps them improve their productivity and efficiency. With its real-time dashboard, cross-platform support and high-end encryption, Edisapp expertly helps to record and process vital information of academic institutions. It empowers educational institutions with a customized app, branded in the name of the institution.

Thomson Philip, CEO, Eloit Innovations said: "This is a really exciting time for Eloit, with several new academic partnerships in India and overseas. We are delighted to have found a marketing automation agency with the skills, commitment, and resources to help us deliver on our mandate to take Edisapp to the best educational institutions of the world."

"Edisapp is a one-of-its-kind ERP solution that has the potential to revolutionize the educational ERP industry. The versatility of this device-agnostic product is impressive. They have a laser-sharp focus on growth which offers a great opportunity for a marketing automation suite like ours to help them achieve, both nationally and internationally. We are very excited about what we can achieve together," said Jacob M George, CEO, cmercury.

About Eloit:

Eloit is a fast growing educational technology company that provides complete academic administration and management solution for educational institutions. Eloit's academic ERP software helps educational institutions and academic councils with the latest technologies to achieve industry benchmarks and increase academic quality. The all-in-one academic management software has a proud clientele of 500+ prestigious institutions including top universities around the world.

For more information, visit

About cmercury:

cmercury from Caspar Technologies is a multi-award-winning marketing automation player that provides automation solutions, campaign management, and digital marketing services. Its advanced machine learning technology coupled with powerful analytics and API capabilities give clients a seamless omnichannel experience to meet their customer engagement requirements across multiple channels.

Caspar handles the digital  media duties for 150 plus tier-one brands across e-commerce, education, retail, and many other industries. To know more about cmercury and our digital media capabilities, visit

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